Bengaluru and San Francisco-based SaaS company MoEngage has acquired San Francisco AI infrastructure startup Aampe for an undisclosed sum. The deal bolsters MoEngage’s existing Merlin AI platform by adding Aampe’s agentic decision-making technology, which autonomously optimizes message content, timing, frequency, and channel for individual users. Aampe co-founders Paul Meinshayn, Schaun Wheeler, and Sami Abboud will join MoEngage to lead agentic decisioning efforts. Founded in 2014 by Raviteja Dodda and Yashwant Kumar, MoEngage serves over 1,350 global brands and raised $280 million in Series F funding, with the final $180 million close occurring in December 2025.
In-Depth:
Bengaluru- and San Francisco-headquartered SaaS company MoEngage has acquired San Francisco-based AI infrastructure startup Aampe for an undisclosed amount.
In a statement, MoEngage stated the acquisition strengthens its AI-powered marketing capabilities. While the company has been building AI-driven marketing workflows through its Merlin AI platform, Aampe adds advanced agentic decision-building technology to its offerings.
According to MoEngage, Aampe’s AI agents indepfinishently determine the most effective message, timing, frequency, and communication channel for each individual applyr, continuously learning and improving based on outcomes.
“Aampe has built something the rest of the market hasn’t cracked: a system that continuously optimises content, timing, channel, and frequency toobtainher at an individual level….Toobtainher, we’re building the future of agentic marketing,” stated Raviteja Dodda, Co-founder & CEO, MoEngage.
As part of the acquisition, Aampe’s founding team, which includes Paul Meinshaapplyn, Schaun Wheeler, and Sami Abboud, will join MoEngage to lead its Agentic decisioning initiatives.
Aampe Co-founder and CEO Paul Meinshaapplyn stated, “MoEngage gives us the infrastructure, channel depth, and customer relationships to build that the default for every brand, not the exception.”
According to MoEngage, the acquisition unlocks what it calls “start anywhere” approach where B2C brands can plug Aampe’s per-applyr agents into their existing customer engagement or marketing automation platform without any disruption.
Founded in 2014 by Raviteja Dodda and Yashwant Kumar, MoEngage provides technology solutions that drive customer engagement for brands. With presence across North America, EMEA and Asia, the company’s tech platform is applyd by over 1,350 global consumer brands such as Flipkart, Domino’s, Airtel, Swiggy, Coca-Cola, Policybazaar, Soundcloud, etc.
In December 2025, MoEngage raised an additional $180 million as part of its Series F funding round taking the total capital raised in the round to $280 million. In November last year it had raised $100 million in the first close of the Series F round.
