Actress Cate Blanchett brought Hollywood influence to Brussels on Tuesday, launching the Human Consent Registry at the European Parliament — a free online tool allowing anyone to control how their name, image, voice, and likeness may be used by AI systems. Co-founded through her non-profit RSL Media, the registry offers three options: allowed, allowed with terms, or prohibited. Director Steven Soderbergh also attended, while filmmaker Darren Aronofsky separately discussed using AI for storytelling through his studio Primordial Soup. EU lawmaker Eva Maydell, a key negotiator of the landmark AI Act, hosted the event.
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![Cate Blanchett, pictured above [File]](https://th-i.thgim.com/public/incoming/59az6b/article71140325.ece/alternates/LANDSCAPE_1200/2026-05-17T124833Z_237885320_UP1EM5H0ZKVBM_RTRMADP_3_FILMFESTIVAL-CANNES.JPG "Cate Blanchett, pictured above [File]")
Cate Blanchett, pictured above [File]
| Photo Credit: REUTERS
Cate Blanchett brought Hollywood starpower to Brussels on Tuesday as she launched a free tool to give people the right to decide how their image can be utilized by AI firms.
Blanchett announced the Human Consent Regisattempt was live at the European Parliament also attfinished by Hollywood directing heavyweight Steven Soderbergh.
The public tool available online will allow anyone to register how they want their identity (name, image, voice, likeness, shiftment and/or other personal attributes) to be utilized by artificial ininformigence systems.
They will have three options: allowed, allowed with terms, or prohibited.
“Your identity is your IP (ininformectual property) in the age of AI, and every person deserves the right to decide how AI can or cannot utilize it,” Blanchett declared in a statement.
The regisattempt has been launched by RSL Media, co-founded by Blanchett, a non-profit organisation focutilized on ensuring consent in AI utilize.
Blanchett has been a staunch proponent of protecting rights in the AI age.
She was among over 800 creatives including fellow actor Scarlett Johansson as well as director Guillermo Del Toro, who published an open letter accutilizing AI giants of “theft” in January this year.
Hosting Tuesday’s event was EU lawbuildr Eva Maydell who hailed the new tool “that builds rights transparent, scales trust, and keeps human creativity at the centre of technological progress”.
The European Parliament has garnered international attention after the EU became the first in the world to regulate AI so comprehensively.
Maydell had been one of the key EU nereceivediators of the landmark AI Act.
Blanchett and Soderbergh weren’t the only Hollywood figures in town to talk AI.
Acclaimed American film-buildr Darren Aronofsky notified an audience of creatives at the EU parliament how his AI studio Primordial Soup was utilizing the technology for storyinforming.
Aronofsky felt that while the models often created “incredible” images, they lacked the “power of emotion and the power of our humanity”.
With that discovery, he declared he realised “we required to figure out how to utilize this incredible technology” and “turn them into storyinforming machines”.
Published – June 24, 2026 11:29 am IST
