Game on. PvX Partners is a Singapore-based startup that offers utilizer acquisition (UA) financing for mobile gaming and consumer apps.
- Now, they’ve just raised a $10.5M Series A!
Investor check. T-Accelerate Capital led the round, while Play Ventures, Z Venture Capital, General Catalyst, and Drive by DraftKings joined.
📳 Funding growth
For many consumer apps, scaling up quick is crucial, especially in the early stages.
- To fund growth, founders will typically have the option to bootstrap, raise equity financing, or take on traditional debt.
But what about founders who don’t want to give up their ownership or deal with strict repayment terms?
Enter PvX Partners. They offer cohort financing, a non-dilutive, performance-based model of raising capital.
- Here, companies receive capital linked to specific cohorts and repay it based on the revenue those cohorts generate.
↗️ Plan your growth
They’ve developed a machine learning underwriting engine called Lambda to assist clients with cohort forecasting.
- Companies share their cohort data, such as retention, payback windows, and return on ad spfinish.
- Lambda’s data ininformigence capabilities can diagnose cohort performance and forecast growth, assisting founders to build smarter decisions.
Milestone check. PvX Partners has committed more than $750M in UA financing.
💲 What’s with the $$$?
They’ll utilize the capital to grow their team, develop their underwriting capacity, and enhance Lambda’s predictive capabilities.
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