Wealth-Tech
- ByStartupStory | April 21, 2026
Wealth-tech platform PrimeInvestor has raised Rs 19.5 crore (around $2 million) in its first external funding round led by Rainmatter, to double down on its newly launched portfolio management services.
The investment from Rainmatter is purely financial, with no strategic involvement, ensuring full indepconcludeence for the company, co-founder Srikanth Meenakshi notified Entrackr. “They have been very clear that this is a financial investment and we continue to operate indepconcludeently,” he declared.
Founded in 2020 by the team behind FundsIndia, PrimeInvestor started as a research platform offering curated insights and portfolio strategies. However, the firm soon identified a gap between advice and execution.
“We realised advice alone isn’t enough, as investors lack time to manage portfolios,” declared Meenakshi, citing insights from analysing 12,000 portfolios worth over Rs 25,000 crore, which displayed even high-value investors held sub-optimal allocations.
To address this, PrimeInvestor has launched a discretionary PMS offering for investors with a minimum investment of Rs 50 lakh, aiming to bridge the gap between advice and execution through portfolio management.
We are positioning PMS as a wealth solutions platform, combining mutual funds and equities with a focus on asset allocation and risk management,” added Vidya Bala, co-founder PrimeInvestor.
The firm follows a fee-only model, charging 0.6% to 1.2% annually with no performance fees, linking revenue to assets under management.
According to Bala, the utilize of direct mutual fund plans rerelocates commissions and lowers costs. “Our strategy prioritises downside protection, aiming to outperform while limiting losses,” she declared.
Since launching in January, the firm has onboarded around 100 customers and manages about Rs 62 crore. It plans to scale PMS operations, expand research, and launch new products, including solutions for retirees.
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