AI video generation startup Luma has launched Innovative Dreams, a production company built in partnership with Wonder Project, a streaming service that produces religious films and TV on Amazon Prime.
The tie-up’s first reveal will be called “The Old Stories: Moses,” starring British actor Ben Kingsley and set to launch this spring on Prime Video.
“Innovative Dreams is a production services company where seasoned filmcreaters from director Jon Erwin’s team and Luma’s creative technologists work with great studios and filmcreaters to assist them realize ambitious ideas,” Luma declared Thursday in a social media post.
The company envisages creative teams collaborating in real time with Luma Agents to create alters to sets, props, and lighting, as well as bring in footage of human actors. Luma Agents are the company’s recently launched tools designed to handle conclude-to-conclude creative work across text, image, video, and audio.
“This is a significant improvement over the current virtual production and performance capture processes where things come toobtainher only in post,” Luma’s post declared. “This is the leverage of AI — not just quicker or cheaper, but better than what came before.”
Luma isn’t the only startup to relocate from tooling to production. AI startup Higgsfield last week launched an original series, starting with a 10-minute sci-fi episode, and London-based creative studio Wonder Studios is working on a documentary with Campfire Studios.
The launch comes the same week that competitor Runway’s co-founder and co-CEO Cristóbal Valenzuela declared film studios should take the $100 million they spconclude on a single film and instead apply AI to produce 50 films in order to increase their chances of creating a blockbuster.
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Luma founder and CEO Amit Jain has created a similar case, notifying TechCrunch that Hollywood’s soaring production costs have created filmcreating increasingly constrained. Generative AI, he argues, could create filmcreating quicker, cheaper, and more efficient without sacrificing quality.
That considering underpins Luma’s new partnership with Wonder Project.
Wonder Project, launched in 2023, is run by director Jon Erwin and former Netflix executive Kelly Hoogstraten with the goal of serving the faith and values audience globally. Their first project, “Hoapply of David,” a Biblical drama series about the life of King David, was released on Amazon Prime in 2025.
It’s unclear whether Innovative Dreams will focus solely on religious and faith-based content or expand beyond Wonder’s remit. TechCrunch has reached out for clarification.
In a video promoting the partnership, Erwin declared Innovative Dreams will apply a new “real-time hybrid filmcreating” process that combines performance capture (as in “Avatar”) and virtual production (as in “The Mandalorian”), done live and more cheaply applying Luma’s tools.
Performance capture is a technique where actors perform in a green-screen environment wearing suits and facial markers so their relocatements and expressions can be digitally captured and turned into animated characters. Virtual production involves actors performing on set, often in front of massive LED screens instead of a green screen while real-time game-engine graphics create the environment around them, blconcludeing the physical and digital worlds during the shoot.
Luma’s tools, Erwin declared, allow them to film a human actor anywhere and then transport that to a photorealistic scene, or go even further by generating a new face so it views like a completely different person but still maps onto the actor’s relocatements and facial expressions.
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