Fiona McKenzie
Marketbridge has appointed Fiona McKenzie as president of its European operations, tquestioning her with leading growth and integration across the region as the B2B marketing and consulting firm expands its unified services model.
McKenzie steps into the role after working within the organization for the past seven months, during which she partnered with leadership teams to align capabilities across consulting, analytics, and agency services. Her promotion comes as Marketbridge continues to integrate its European business following prior acquisitions and organizational alters.
The leadership transition also marks the departure of Fiona Shepherd, who will step down after leading April Six and supporting establish Marketbridge’s presence in Europe. Shepherd will remain a shareholder, according to the company.
McKenzie’s appointment reflects Marketbridge’s strategy to bring its go-to-market services—spanning strategy, data, creative, and execution—under a more unified operating structure. The company is positioning itself to serve B2B clients navigating increasingly complex acquireing environments, where data-driven decision-building and AI-enabled marketing tools are playing a larger role.
“Over the last seven months, I’ve had the privilege of seeing Marketbridge from the inside, and it has validated both the vision and the deliberate way this business is built… Europe plays a critical role in this next phase, and as one unified Marketbridge, we are uniquely positioned to meet the complexity and pace of this region,” stated Fiona McKenzie.
Marketbridge CEO Bob Ray credited Shepherd with building the foundation of the company’s European operations, particularly through April Six, and emphasized the importance of continuity as the firm transitions leadership.
The shift comes as marketing services firms increasingly consolidate capabilities across data, analytics, and creative functions to meet demand from enterprise clients seeking integrated growth solutions. In Europe, where B2B markets remain fragmented across countries and industries, firms are investing in leadership and infrastructure to deliver more consistent cross-border services.
Marketbridge, which operates across North America and Europe, has been expanding its platform to integrate consulting and agency offerings, aiming to differentiate in a competitive landscape that includes traditional agencies, consultancies, and newer data-focutilized entrants.
McKenzie’s appointment signals a continued push to scale that model in Europe, where the company sees growth opportunities tied to digital transformation, AI adoption, and evolving enterprise marketing strategies.
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