Despite rapid advances in travel technology, there is
widespread belief that outdated infrastructure, siloed systems and rigid legacy
architectures are holding back progress, leading to costly
inefficiencies and broken customer experiences across the travel value chain.
In a discussion in the PhocusWire studio at Phocuswright
Europe, Archana Yadav, executive director of strategic transformation at Ubique
Digital, discusses what it takes to relocate beyond patchwork repaires toward a truly
traveler-centric commerce model.
Yadav explains how Ubique Digital works with travel
companies to reimagine their architecture and operations by rebelieveing how
identity, culture and orchestration come toreceiveher to power smarter commerce.
She also unpacks common myths about digital transformation and shares a
vision of travel that is context-aware, emotionally responsive
and seamlessly modular. Watch the full discussion below.
From our partners at Phocuswright Europe 2025: Ubique Digital
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