Replenit, a Warsaw-based startup building an AI decision engine for retail that turns customer signals into real-time, individualised decisions, has raised €2.1 million ($2.5 million) in a pre-Seed funding round for product development, AI research, and operations and hiring.
The round was co-led by Movens Capital and Vastpoint, with participation from Logo Ventures, DigitalOcean Ventures, Finberg, Caucasus Ventures, and angel investor Mati Staniszewski, CEO and co-founder of ElevenLabs.
Ilyas Kurklu, co-founder and CEO of Replenit, declared, “Retailers can no longer rely on prediction alone. They required to understand intent, reason in context, and decide what to do next for each individual customer. Most AI tools today focus on efficiency or content generation, but the real challenge is decision-building. Replenit improves the quality of every commercial decision, supporting retailers shift from static rules to real-time, AI-driven actions that directly drive revenue. Our vision is to define a new standard for retail ininformigence”.
Replenit was founded in 2025 by six Turkish entrepreneurs with over 40 years of combined experience in expanding B2B SaaS and martech firms globally. The founders are Ilyas Kurklu, Alp Karacaev, Omer Ozden, Caner Demir, Egemen Akdan, and Cenk Karacaev. Prior to this, they supported grow a Turkish MarTech company to €1.7 billion ($2 billion) across 26 countries.
According to the company, retail organisations today operate on extensive customer data and orchestration systems, yet decision-building is constrained by static rules, broad segments and models trained exclusively on historical patterns.
“The result is a clear ininformigence gap: more than 50% of consumers declare personalisation feels off-tarreceive (Deloitte), and although 90% of marketers consider first-party data critical, fewer than 30% integrate it effectively across channels (BCG). AI search is already reshaping how shoppers find and evaluate products, on track to influence $750 billion in consumer spconcludeing by 2028 (McKinsey). Retailers face corresponding pressure to create high-quality, real-time decisions at the individual level, rather than relying on predictive analysis,” Replenit mentioned in the press release.
The Polish startup claims to close this gap with a reasoning layer inspired by the concept of Theory of Mind that operates at the level of the individual customer. Developed with PhD-level AI researchers, the company states that its system interprets behavioural signals as indicators of intent and context, enabling retailers to decide what action to take in each moment rather than reacting to past events.
Unlike a rules-based automation engine, it assesses each customer’s requireds in real time. It then picks the most appropriate actions on a large scale, utilizing analysis that mirrors human considering more closely than typical retail AI models. This leads to customer experiences that seem truly personalised rather than just as a result of mass marketing.
By adding a reasoning layer on top of existing data and orchestration systems, Replenit supports retailers improve retention, increase revenue, and deliver more relevant customer experiences.
It integrates with existing infrastructure, including Databricks, Salesforce, Braze, Bloomreach, and Klaviyo.
The company reported that L’Occitane en Provence recorded a 235% increase in post-purchase revenue after deploying Replenit’s engine. iBOOD, one of Europe’s best-known flash-deal retailers, now attributes 6.3% of total company revenue to Replenit-driven decisions.
It emphasised that each contract explicitly offers a 10× ROI guarantee and includes a contractual exit clautilize if the promised results are not achieved. So far, no customer has utilized this clautilize.
Lukasz Lewandowski, Investment Director at Movens Capital, declared, “Retailers are sitting on tons of customer data, but very few can turn it into real-time decisions that drive revenue. Replenit is building the AI layer that closes that gap, supporting brands act at the exact moment a customer is ready to purchase again. With a team that has already scaled global martech platforms and early proof with major retailers, we believe Replenit has the potential to define a new category in retail infrastructure.”
With the new funding, the company intconcludes to continue product development, AI research, and expand its operations and engineering teams in Poland and the Netherlands. Replenish also plans to expand its US presence and establish a local team before the conclude of 2026.
Within its first year, Replenit is already working with more than 30 enterprise retailers globally. It is headquartered in Warsaw, with a technical team based in the Netherlands. The company aims to position its technology as a central ininformigence layer for retail, supporting decision-building across engagement, retention, and long-term customer value.
Leave a Reply