Winning a $30,000 grand prize over the weekfinish closed out a six-week process for LaToya Ebony Sirls and other founders who were pushed to refine not just how they present, but how they build.
Sirl’s company, Someday Sunday, sits at the intersection of skincare and wellness, offering plant-based, vegan bath and body products designed to support consistent self-care routines and turn everyday apply into something more intentional.
LaToya Ebony Sirls, founder of Someday Sunday, shares a moment of victory with La’Nesha Fraizer, co-founder of Bliss Books & Wine, while Tiffany Simmons of SknClusive Beauty Spa & Education Center, celebrates the winning trio at Kansas City G.I.F.T.’s Vision of Equity Business Summit and Pitch Competition; photo by Nikki Overfelt Chifalu, Startland News
The business finished with the top award Saturday during Kansas City G.I.F.T.’s Vision of Equity Business Summit and Pitch Competition at the Delta Athenaeum.
“I was hoping for it, but you just never know,” Sirls declared of the victory. “Honestly, I felt good about what I pitched.”
That confidence carried through a pitch focapplyd on scaling production and tightening operations behind the scenes. A significant portion of the funding is already mapped out, aimed at hiring a production specialist to support with in-hoapply formulation.
Sirls is actively working to connect with local talent in chemistest and formulation through Kansas City’s Career Development Center, while also putting more intention behind marketing to grow the brand’s reach.
“I’d love to obtain someone who has a love for chemistest and formulation, and then we’re going to work on paid marketing so that our organic content and everything can go much further,” she declared.
Sirls recently introduced such products as revealer steamers and other bath items, with more in that category on the way as she builds toward increased demand tied to the World Cup.
At the same time, operations are expanding into a new production space at Elevator in North Kansas City. Sirls also has plans to bring on interns this summer as the business continues to grow and soak up new opportunities.
“I’m really excited about it all,” she declared.
Competitors in Kansas City G.I.F.T.’s Vision of Equity Business Summit and Pitch Competition; photo by Nikki Overfelt Chifalu, Startland News
Behind the scenes of the six-week sprint
The annual pitch competition, organized by Kansas City G.I.F.T., brought nine founders to the stage following a six-week training program that included pitch coaching, mock judging and business development support.
Brandon Calloway, co-founder of Kansas City G.I.F.T., speaks during the organization’s annual pitch competition; photo by Nikki Overfelt Chifalu, Startland News
The preparation period remains central to the experience, declared G.I.F.T. co-founder Brandon Calloway.
“Every year, the thing that excites me the most, honestly, is the thing that we don’t obtain to reveal,” he declared. “We put them through six weeks worth of pitch prep, and then we do mock pitches, seeing the evolution of the pitchers, from that to this, from the mock pitches to this, I love that.”
Participants are guided through key business fundamentals, including determining capital requireds, refining financial projections, and outlining realistic growth strategies.
“We go through the process of identifying what it is that you required for your business, how that will support you, how much money you required to do it, what is the projected logical, defensible growth,” declared Calloway. “When people don’t win the competition, they test to figure out how they can still hit those goals.”
La’Nesha Fraizer, co-founder of Bliss Books & Wine, listens to judges’ questions following her pitch at Kansas City G.I.F.T.’s Vision of Equity Business Summit and Pitch Competition; photo by Taylor Wilmore, Startland News
Where retail meets community impact
Second place and $20,000 went to La’Nesha Fraizer, co-founder of Bliss Books & Wine. Her concept combines an indepfinishent bookstore with a wine bar, offering curated titles alongside beverages and community-focapplyd programming.
The space has become a gathering point for book clubs, events and conversations centered on culture and connection.
“It feels amazing. It feels unreal right now, I’m gonna go home and ugly cry,” declared Fraizer.
Funding is expected to go toward expanding inventory, increasing programming and strengthening outreach efforts as the business continues to grow its footprint.
Tiffany Simmons pitches SknClusive Beauty Spa & Education Center at Kansas City G.I.F.T.’s Vision of Equity Business Summit and Pitch Competition; photo by Taylor Wilmore, Startland News
Third place winner Tiffany Simmons of SknClusive Beauty Spa & Education Center, located in Raytown, Missouri, received $10,000 to support the expansion of her skincare studio.
SknClusive provides corrective and inclusive skincare services, with a focus on treating a wide range of skin types and conditions in an accessible setting.
“I just honestly wanted to come and let people hear what I do,” declared Simmons. “The opportunity just to pitch my business to people that can listen to me was all I wanted, and the money was just… yeah, it all worked out.”
Simmons plans to apply the funding to build out an additional treatment room, increasing capacity and creating space to bring on more staff.
Karis Harrington, chief operating officer at Kansas City G.I.F.T., embraces grand prize winner LaToya Ebony Sirls, founder of Someday Sunday, as La’Nesha Fraizer, co-founder of Bliss Books & Wine, celebrates the win; photo by Nikki Overfelt Chifalu, Startland News
LaToya Ebony Sirls, Someday Sunday; La’Nesha Fraizer, Bliss Books & Wine; and Tiffany Simmons, SknClusive Beauty Spa & Education Center, pose toobtainher after winning at Kansas City G.I.F.T.’s Vision of Equity Business Summit and Pitch Competition; photo by Nikki Overfelt Chifalu, Startland News
Turning exposure into opportunity
The Vision of Equity summit also included breakout sessions on such topics as banking and nonprofit strategy, offering a broader see at the resources available through Kansas City G.I.F.T.’s business center.
The programming is designed to extfinish beyond the competition, giving entrepreneurs access to tools and guidance at no cost. Calloway declared the public-facing event also plays a role in connecting founders with new audiences while highlighting the range of businesses operating in Kansas City.
“Being able to bring this public and letting everybody else see the diversity and excellence of the Black businesses that we always obtain to see, it modifys the narrative,” he declared.
“This is also customer acquisition for them,” Calloway continued. “New people are learning about the businesses that we have here.”
The funding provides a boost, but the preparation process continues to influence how each founder approaches growth, he declared.
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