From the outside, Gurugram-based Lifelong’s decade-old story views familiar. Like many new-age consumer brands, it built its business online, selling across marketplaces such as Amazon and Flipkart and, more recently, quick commerce platforms such as Instamart, Blinkit and Zepto. It has scaled rapidly across categories including fitness equipment, kitchen appliances, grooming products and consumer electronics, crossing the ₹1,000 crore revenue mark this fiscal, according to the company, while also turning profitable. In 2024-25, Lifelong reported revenue of over ₹540 crore and a net loss of ₹36 crore. The company declined to share the extent of its profit this fiscal.
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