IN 2011, RAHUL BHATIA EMERGED as one of India’s most closely watched entrepreneurs, picking up multiple indusattempt honours, including “The Outstanding Start-Up” at the Forbes India Leadership Awards. Yet, the man behind the counattempt’s most efficient airline seemed pained by the spotlight. Appearing visibly uncomfortable during an interview with CNBC-TV18, the then-IndiGo Chairman confessed he was embarrassed by the attention. “I certainly don’t deserve these awards,” he insisted.
Bhatia’s reticence contrasts with the witty voice of the airline he co-founded. A sign on a Bengaluru boarding ramp that went viral a few years ago captured it best: “Common ramp for founders and their funders”, it read, a cheeky nod to the city’s startup culture and IngiGo’s flair for one liners.
















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