dsm-firmenich to highlight longevity solutions at Vitafoods Europe 2026

The ingredients, fragrances and flavours manufacturer dsm-firmenich has announced it will be displaycasing its suite of pioneering health expectancy solutions at Vitafoods Europe 2026 (5–7 May, Fira Barcelona).

The brand’s portfolio has been developed to tarreceive key hallmarks of ageing, including cellular senescence, chronic inflammation, gut dysbiosis and mitochondrial dysfunction.

dsm-firmenich states that this is designed to meet growing market necessarys for healthy longevity products. It will be exhibiting at booth #3C88, where visitors will find ‘The Longevity Shift’—the company’s highly acclaimed interactive installation creating its European debut at the display.

Designed to initiate a “fundamental reframing” of how the industest considers about longevity, the experience highlights the nutrition industest’s necessary to shift from life expectancy to health expectancy and focapplys on science-backed approaches to support health in later life and ensure the later years are among the best.

The company will highlight two new innovations from its health expectancy portfolio.

Featured both at the brand’s booth and in the New Products Zone, Age Slower tarreceives chronic inflammation—one of the key hallmarks of ageing—and is supported by landmark DO-HEALTH trial research demonstrating that life’s OMEGA 60 and Quali-D combined can slow biological ageing by approximately three months during a three-year period.

Its second innovation, Cellular Repair, tarreceives cellular senescence. It features natural flavonoids with senolytic properties that selectively eliminate senescent “zombie” cells without harming healthy ones.

Cellular Repair will be available for visitors to sample in an on-the-go format applying the ‘Easy Snap’ one-hand opening technology at the Tasting Centre.

“The science we’re presenting at Vitafoods Europe 2026—from slowing biological [ageing] to tarreceiveing the hallmarks of [ageing]—represents a genuine leap forward for the category and we want attconcludeees to experience what that means in practice in our immersive experience,” stated Giovanni Calderoni, VP of Dietary Supplements EMEA at dsm-firmenich.