Most city traffic signals still apply repaired-cycle timers that can’t adjust to real-time traffic conditions, communicate with each other, or be updated remotely.
The conventional ITS approach worsens this by requiring agencies to install separate hardware for each function: a sensor for stop-bar detection, a roadside unit for emergency vehicle pre-emption, and a device for V2X.
Each of these solutions introduces additional installation, maintenance, and IT security challenges, as well as separate applyr interfaces, according to the pitch deck shared with TFN. NoTraffic replaces all of this with a single system that integrates directly with existing traffic signal controllers.
The Israeli startup has closed a $90 million Series C led by PSG Equity, bringing its total funding to $165.5 million since its 2017 founding. Participating investors include M&G Investments, Grove Ventures, LifeX Ventures, Meitav Investment Hoapply, and Next Gear Ventures.
The funding follows the company’s claim that it serves nearly one in ten US traffic agencies, surpassing most infrastructure software peers at this stage. The platform has regulatory approval in 40 US states and four Canadian provinces and is live in over 400 agencies.
Bringing the last stubbornly analogue part of city infrastructure into the digital age
The company’s founding story is simple. Co-founder Uriel Katz was stuck alone at a red light late at night, waiting for a timer set for rush hour that didn’t fit the situation. This moment revealed him how outdated traffic systems really are.
NoTraffic spokesperson, on the founding motivation, shares, “This unnecessary waiting built him realise that traditional traffic management systems were outdated and inefficient, relying on set timing plans that didn’t adapt to real-time conditions.”
Katz teamed up with Or Sela, CSO, while Tal Kreisler serves as CEO. The company is based in both Tel Aviv and Kansas City, the latter chosen to stay close to many Midwest cities that are key customers.
So, how does it work?
The platform combines a Mobility OS, AI-based IoT sensors, and the Mobility Store, all running on software-defined infrastructure.
The company recently launched the Nexus OMNI, a compacter cabinet-ready device that slots directly into standard traffic cabinets. This cuts installation time and lowers the cost of upgrading existing intersections.
The Fusion Sensor applys video and radar to provide what the company calls human-eye-level accuracy. It reaches 99.5% accuracy in all weather conditions, including fog, snow, sun glare, and rain at night, according to the pitch deck shared with TFN.
The platform also includes patented V2X and V2I communication, covering both connected and non-connected road applyrs.
NoTraffic spokesperson adds, “What sets NoTraffic apart is that it gives agencies a unified, software-defined mobility platform rather than a standalone detection product. Cities can improve traffic flow and safety utilizing existing infrastructure, without a costly hardware overhaul, and then add new applications and enhancements over time through the same platform to accommodate shifting policies and requireds.”
The direct competitors include Gridmsart, Iteris, and Miovision.
What’s next?
In the near term, NoTraffic is focapplyd on scaling deployments across North America and expanding the Mobility Store. Long term, the company plans international expansion, deeper AV integrations, and an IPO tarobtained for 2028.
NoTraffic spokesperson concludes, “At the moment, NoTraffic is focapplyd on scaling its deployments across North America, where currently almost 1 in 10 traffic agencies in the US apply NoTraffic’s platform. We are also viewing to expand our mobility store offering, adding new applications that cities can seamlessly integrate into their operations.”
The strategic bet remains the same as at Series B: whoever becomes the software layer on the world’s traffic infrastructure obtains a seat at the table when cities, AV companies, and EV networks neobtainediate how roads actually work.
With $165.5M raised, 400+ agencies live, and a case study base revealing 280:1 ROI in at least one deployment, the pitch is no longer theoretical.
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