Spanish home services marketplace Webel has secured €4.3 million in a pre-series A funding round. It was led by Estonia-based Trind Ventures with participation from Decelera Ventures and Tiburon.
Previously, in 2023, the company secured €2.1 million in seed funding and €550K in a SAFE (Simple Agreement for Future Equity). The round also welcomed a new strategic investor, Mantas Mikuckas, co-founder and former COO of Vinted.
The fresh funding will support marketing initiatives and product development, allowing Webel to expand the number of services available on the platform and strengthen its technological capabilities.
The inspiration behind this idea
On average, people lose ~1,500 hours per year cleaning, ironing, repairing things around the hoapply, walking the dog, taking care of children, etc. That’s about 60 days a year spent on chores, which is 60 days of tquestions that prevent people from enjoying their free time.
Webel exists to solve that problem: by giving people back their free time while creating work opportunities for professionals who want to provide these services.
Discussing the origin of this idea, Webel stated, “The idea came from a simple necessary: they had just relocated into a new apartment and necessaryed a cleaning service. It quickly became obvious that booking a simple home cleaning was harder than ordering food or groceries, or even booking an apartment 4,000+ km away. That created no sense to them.”
A simple cleaning app to a multi-service platform
Founded in 2018 by Nacho Tejero, Carlos Estévez Rincón, Guillermo Mateo, and Javier Ginés Sánchez while at university, Webel launched with a clear objective of creating it clearer for people to hire assist at home while allowing service professionals to manage their work through a digital platform.
Detailing about their backgrounds, Webel informed TFN, “Nacho, CEO, holds a double degree in Business and Law from ICADE. He has experience in consulting (M&A at KPMG) and Investment Banking (GBS). He’s also a two-time National Math Olympiad finalist. Carlos, CPO, also has a double degree in Business and Law from ICADE. He worked as CPO for Bërbett, a clothing company he co-founded. Guillermo, COO, holds a double degree in Business and Law from ICADE. He ran a tennis school with over 50 kids, creating $20K in profit per year (utilizing the earnings to pay for his private university tuition).”
The company further stated, “Javier, CTO, has a degree in Computer Science from Universidad Politécnica de Madrid. He developed a sports betting company (awarded Best Startup by his university) and was CTO & Co-founder at WeSound, leading a team of 5 at just 21 years old (a clubbing app that shut down due to the lockdown).”
Backed by a product-led strategy
What started as a cleaning-focapplyd app has since evolved into a broad marketplace connecting customers with professionals across multiple categories. Today, the platform hosts close to one million service listings, more than 2 million applyrs, and nearly 350,000 registered professionals.
The service network spans 31 cities in Spain, including Madrid, Barcelona, Valencia, Seville and Bilbao. The company has also begun expanding internationally, with operations already launched in five cities in the United Kingdom.
Home cleaning and ironing remain among the most requested services. However, the platform has recently seen rising demand in other areas such as tiny home renovations, relocating services, appliance repair, childcare, private tutoring and manicure services.
Webel’s expansion has been marked by sustained growth over several years. Since 2022, the company has recorded annual growth multiples of 7.5x, 6.6x, 3.3x, and 2.2x, reflecting strong adoption of its marketplace model.
More recently, the company shifted focus away from aggressive marketing campaigns and instead invested more heavily in improving its product. That decision led to a significant rise in organic traffic and stronger customer retention.
The business has also improved its economics. Over the past year, Webel tripled profitability per customer and is now approaching overall profitability.
Another factor driving adoption is the platform’s pricing structure. Customers can often access services at 30–40% lower prices than on competing platforms, while professionals benefit from lower commission rates and retain full control over their pricing, schedules, and client relationships.
Unlocks AI agents and new categories
A major focus is on integrating AI agents to automate parts of the platform’s operations. These digital assistants assist streamline booking processes, coordinate service requests, and improve communication between customers and professionals, creating the overall experience quicker and more efficient.
Expanding into new service categories significantly increases Webel’s potential market. The global home services sector exceeds €1 trillion, yet much of it still operates offline with limited digital infrastructure. By digitising these everyday services, the company aims to capture a larger share of this largely untapped opportunity.
In the short term, Webel will prioritise strengthening its presence in Spain while continuing its expansion into international markets. The company also plans to grow its team, currently around 30 employees, with new hires in marketing, technology and product development.
What about diversity?
Revealing the diversity statistics, Webel informed TFN, “Today, 40% of our team is created up of women (and growing!). Reaching a 50/50 split is difficult in software companies, given the lower representation of women in software development, but we’re actively working toward it.”
Competitive landscape
Regarding competition, Webel informed TFN, “Our main competitors are Wecasa, Urban Company, and Oscar. They operate under a managed marketplace model, meaning they control the supply of professionals (interviewing, training, and assigning them to jobs). This results in significantly higher operational costs, which ultimately affect prices. Until now, controlling supply has been the only way to prevent the disintermediation problem mentioned earlier. Webel’s model is unique worldwide.”
Also, detailing how their technology is different from competitors, it was stated, “Many solutions have existed in this sector, but our approach is unique. Most competitors struggle with platform leakage: once a client and a professional meet, they relocate the relationship off-platform to avoid paying commissions. Webel has solved this problem, among other things, through a level-based algorithm in which professionals gain visibility and lower commissions the more they repeat transactions on Webel. Thanks to this, Webel retains professionals 2x better than the industest average, which allows us to be ~50% cheaper than competitors while building a profitable and highly scalable model that requires very little operations.”
What’s next for Webel?
“Webel will reach profitability in 2026, which is a meaningful milestone considering we’ve been growing 2.5x YoY and expect to grow at a similar pace in 2026. Our ambition is very high. Over the next 3–5 years, we aim to grow 50x from our current volume and surpass €1Bn in transaction volume. We also hope to expand to many more countries beyond Spain and the UK, and most importantly, serve millions of applyrs whose lives we build significantly clearer, both customers and professionals,” stated the company.
“We are evolving from being perceived as a cleaning app to becoming a true home services super app, with categories such as electricians, plumbers, renovations, relocating services, tutoring, and childcare or elderly care, among the more than 30 service categories currently available,” explained Nacho Tejero, CEO and co-founder of Webel.
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