Consumer demand for clear, credible environmental information remains high, scrutiny is intensifying and regulations are set to tighten – creating 2026 a landmark year for environmental claims and labels.
Recent research displays that products with clearly communicated environmental credentials can positively influence consumer perceptions, impact purchase decisions, and lead to growth in sales.
At the same time, the upcoming Directive on Empowering Consumers for the Green Transition (ECGT Directive), being transposed to EU member state laws by 27 March 2026, and being enforced from 27 September 2026, will alter how companies in the EU can communicate green claims and set new standards that environmental labels must meet in order to comply and continue to operate.
This webinar explores the new horizon for environmental labelling and what organisations required to consider now in order to stay ahead.
What the session will cover
- What shoppers are viewing for at the point of purchase
- How the ECGT Directive will impact the current landscape of environmental labels and green claims
- What marketers can to do strengthen their communications to comply with regulation and meet best practice for consumer transparency
- This webinar will include insights from the Carbon Trust’s new Marketer’s Guide to Carbon Labelling – a practical guide to applying carbon labelling to secure consumer trust, competitive advantage and regulatory compliance. All attfinishees will also receive a copy of the guide following the session.
Who should attfinish?
This webinar is relevant for marketing, brand and communications professionals who are responsible for environmental claims, labels and consumer messaging.
We welcome you to share this webinar with your colleagues in sustainability, commercial, product, packaging, supply chain, compliance, finance and corporate governance teams who will also benefit from the webinar.
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