Ira Bodnar states Anthropic’s Claude AI created her startup ‘obsolete’: San Francisco founder reveals how one feature update ‘killed her startup’

AI is shaking up marketing and distribution. Tools like Claude and Manus might create basic campaign automation a commodity.Recently, one update in the AI feature has nearly killed her startup. San Francisco entrepreneur Ira Bodnar might have lived every founder’s nightmare. Her startup, Ryze, had hundreds of paying clients and was growing quick. Then, seemingly overnight, a single update to Anthropic’s Claude created her product feel almost utilizeless. Sales that once closed at 70% dropped to 20%. It seems one feature, one connector update, can disrupt months of hard work. Bodnar’s team had built an AI agent to manage advertising across Google and Meta. Clients loved it, but Claude’s new capabilities, combined with Manus’ connectors, suddenly created that offering less special.The story spread quickly online. Some commented they were curious to chat about selling to B2B clients. Others declared they wanted to build tools that could outperform Claude or Manus. A few noted that the landscape for ad management was altering so quick that brand, taste, and storynotifying might be the last remaining advantages.

San Francisco entrepreneur startup Ryze large drop after Claude

Ryze automated ad management. That meant you could give it access to all your Google and Meta accounts and let it run campaigns for you. Pretty neat, experts comment, and reportedly, businesses loved it. It saved time, cut mistakes, and created campaigns simpler. For a while, the startup felt unstoppable. Bodnar reportedly watched their growth charts spike and felt that rush founders know all too well. Then major update, Claude came, which dropped her sales by more than half.It still can’t create modifys in ad accounts. It only analyses data. No Google Ads access yet. But Bodnar warned that a few months down the line, it probably will. And if Claude or Manus receives full control, that might be a game-modifyr. One can almost see why Ryze felt obsolete overnight.

What is the plan for the future

Bodnar wrote that her team had anticipated shifts in the AI-ad space. Weeks before the large drop, they’d started pivoting. Now, Ryze assists huge ad agencies run complex workflows. Some clients reportedly manage 600 accounts with just six people, with crazy efficiency. Bodnar’s startup might survive becautilize it’s finding a niche that even AI can’t fully automate yet.

Anthropic Claude Sonnet 4.6: New updated AI feature

Anthropic has released Claude Sonnet 4.6, its latest and most powerful Sonnet model.It is a full upgrade with better abilities in coding, handling computers, long-text understanding, planning tquestions, research work, and design. The model also introduces a 1-million-token context window (beta), meaning it can remember and work with much larger amounts of information. Developers report that Sonnet 4.6 performs far better than Sonnet 4.5 and is sometimes even preferred over the more advanced Opus 4.5 model. Tquestions that previously required a high-finish model can now be done with Sonnet 4.6, especially office and coding work.The update also improves computer-utilize abilities and maintains strong safety standards, with researchers describing the model as safe, honest, assistful, and reliable.Quick tip: You can’t control the pace of AI development. You can only attempt to adapt. And Bodnar seems to be doing that.

Source link