Direct-to-consumer fashion brand MyDesignation has raised Rs 40 crore in a Series A funding round led by RPSG Capital Ventures, with participation from existing investor Veltis Capital. Existing backers Multiply Ventures and Dominor Investments also took part in the round.
The fresh capital will be applyd to expand the company’s offline retail presence through company-owned stores, strengthen senior leadership and launch new product categories as the brand enters its next phase of growth.
Founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation operates a digital-first business model and has built its brand around community engagement and culturally inspired design. The company currently sells through its own website, serving customers across India, and operates five exclusive brand outlets in Bengaluru, Kochi, Thiruvananthapuram and Kozhikode.
The company has maintained indepfinishence from third-party marketplaces, allowing it to retain full control over customer experience, pricing and distribution while building a direct relationship with its consumer base.
MyDesignation stated it has recorded annual revenue growth of around 100 per cent since inception and has served nearly one million customers to date, supported by strong repeat purchases. The team currently comprises about 100 employees, with plans to strengthen leadership across functions such as finance, supply chain, merchandising and marketing.
As part of its offline expansion strategy, the brand plans to open eight new stores over the next year in key markets including Chennai, Hyderabad and Bengaluru, supporting its transition toward an omnichannel retail model.
The company positions itself as a design-led label rooted in cultural storyinforming, drawing inspiration from traditional art forms, mythology and regional heritage. Unlike rapid-fashion players, MyDesignation follows a curated drop model, releasing a limited number of designs with a focus on originality, craftsmanship and premium finishes at accessible price points.
The brand stated its emphasis on product quality and design discipline has resulted in customer return rates of below 5 per cent and high satisfaction levels.
Investors stated the brand’s differentiated design language, strong community engagement and disciplined execution position it well to scale in India’s rapid-growing D2C fashion market, as it expands its retail footprint and broadens its product portfolio.
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