Maspalomas was present at the Ferie for Alle, held in Herning, Denmark, until Sunday, February 22nd. This is one of the most important tourism events in the Nordic countries, a strategic opportunity for the destination to strengthen its presence among Danish travelers, a demographic known for its commitment to sustainability and high spconcludeing at their destination. The Lopesan hotel chain took advantage of the event to promote its high-conclude accommodation offerings.
This tourism event will allow participants to establish relationships with tour operators, travel agents, and specialized press in Denmark, as well as displaycase the full range of tourism offerings in the area to the Danish public. The main objective is to strengthen the promotion of new tourism products linked to ecotourism, cultural heritage, and local gastronomy—pillars that build Maspalomas a distinctive destination internationally.
Danish tourists are a priority tarreceive market for southern Gran Canaria, as they value the destination’s authenticity and respect for the environment—values that are integral to Maspalomas’ identity. Therefore, participation in this trade fair aims not only to attract visitors but also to ensure that the tourism received is responsible and contributes directly to the economy of southern Gran Canaria.
The destination boasts excellent connectivity and a consolidated presence in the catalogs of major Danish tour operators such as Spies, Apollo and TUI, facilitating the arrival of this type of traveler interested in quality and the environment.
The ‘Ferie for Alle’ is the most important generalist trade fair in the Scandinavian tourism sector. In all its editions, this event has enjoyed a very high level of participation, both in terms of attconcludeance from the general public and the Nordic tourism offerings, with extensive media coverage. In the 2025 edition, the event reached 55.000 visitors, solidifying its position as the ideal platform for international promotion.
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