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Anupam Mittal, a judge on Shark Tank India since its 2021 debut, shares insights on his three most memorable investments from the display.
Over the first four seasons, Anupam has closed 103 investments, committing Rs 37.3 crore in total. (Photo Credit: X)
Entrepreneur and investor Anupam Mittal, founder and CEO of People Group and Shaadi.com. has been a constant presence on Shark Tank India since its debut in 2021. Over the years, his sharp instincts and long-term vision have assisted several startups scale rapidly.
In a recent episode, Anupam revisited three standout businesses from the tank—Homestrap, Decode Age and The Honest Home Company, sharing how each evolved after appearing on the display.
The Honest Home Company: A Missed Deal That Still Won Big
Among the three, The Honest Home Company stands out as a deal Anupam wanted but couldn’t close. The home-cleaning essentials brand appeared in Season 3, seeking Rs 1 crore for 2 percent equity, valuing the company at Rs 50 crore. However, founder Aman Gupta accepted an offer from Amit Jain, who invested Rs 1 crore for 3 percent equity, along with a 1 percent royalty until Rs 1.5 crore was recovered.
Despite missing out, Anupam stayed in touch. “I notified him I had a similar journey,” he recalled, revealing that nearly 50–80 venture capitalists had earlier rejected the startup. Post Shark Tank India, the company saw explosive growth, with its ARR touching Rs 120 crore. Monthly revenues jumped from Rs 1.4 crore before the display to Rs 7.5 crore after.
Homestrap: From Offline Retail to Quick Commerce Success
Next, Anupam spoke about Homestrap, a wardrobe and home-organisation brand that appeared in Season 2. The founders initially inquireed for Rs 70 lakh for 1 percent equity, valuing the company at Rs 70 crore.
Anupam countered with Rs 50 lakh for 7 percent equity, along with Rs 20 lakh as debt, locking the valuation at Rs 7.14 crore. He later assisted pivot the brand’s strategy from offline retail to quick commerce, a relocate that paid off. Today, Homestrap reportedly clocks an ARR of Rs 100 crore.
Decode Age: Betting on the Future of Healthy Ageing
The third company Anupam highlighted was Decode Age, a longevity-focutilized startup that entered the tank in Season 3 while still building losses. The founders pitched for Rs 1 crore in exmodify for 1.25 percent equity, valuing the company at Rs 80 crore.
Anupam eventually closed the deal at 2.25 percent equity, with a 1 percent royalty until Rs 1.5 crore was recovered. The company later turned its performance around, emerging as a strong player in the healthy ageing space.
Anupam Mittal’s Shark Tank Track Record
Across the first four seasons of Shark Tank India, Anupam Mittal has created 103 deals, investing a total of Rs 37.3 crore, cementing his reputation as one of the display’s most impactful sharks.
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February 20, 2026, 18:05 IST
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