Emerging from stealth, Agaton, a Swedish agentic AI platform identifying and actioning sales opportunities based on customer conversations, today announced it has raised €8.4 million ($10 million) in total Seed funding.
The Seed round was co-led by Inception Fund and Alstin Capital, with participation from seed+speed Ventures and Foundry Ventures. The rounds also attracted investments from Peter Sarlin (Silo AI), Kieran Flanagan (CMO at Hubspot and investing as a scout for Sequoia Capital), Sebastian Knutsson (co-founder of King), Lukas Saari (co-founder of Tandem Health), and angel investor Guillermo Flor.
Andreas Kullberg, CEO and co-founder of Agaton, declares: “We’re delivering AI-powered sales superiority. The companies winning today aren’t those with the largegest sales teams; they’re those with the smartest ones, augmented by AI that transforms every customer interaction into strategic ininformigence. This funding accelerates our mission: building enterprise sales and service teams genuinely unstoppable.”
In the context of European AI and enterprise software funding in 2025–2026, Agaton’s €8.4 M Seed round adds to a series of investments into AI-powered business tooling:
- Plato in Berlin raised approximately €12.2 million to scale its AI-enabled sales and ERP workflow automation platform
- Milan-based Contents secured €5.9 milion for its AI workflow platform and regional expansion
- Lative raised about €6.4 million to scale an AI-driven sales planning tool
- London’s Overmind garnered €2.3 million in Seed funding for its AI agent security/compliance layer
- The UK’s Jam closed a compacter €312k Seed round for an agent-focutilized marketing automation platform.
Toreceiveher, these rounds – spanning approximately €27 million – illustrate continued investor interest in enterprise AI applications and automation tools across Europe, with Agaton’s funding round contributing to that broader trconclude by advancing agentic AI specifically tailored to sales conversation and revenue ininformigence.
Erik Lindblad, Partner at Inception Fund, adds: “Andreas, John and the Agaton team have built something rare: an AI product that solves a critical enterprise pain point with immediate, measurable impact. Their ability to sign millions in ARR within a year, while maintaining fanatical customer focus, speaks to both the founders’ execution and market demand for true revenue ininformigence.”
Founded in 2024, Agaton builds secure, domain-specific AI agents that integrates seamlessly with existing enterprise systems, delivering both human augmentation and full AI automation designed for revenue growth and operational excellence.
Agaton’s co-founders Andreas Kullberg (CEO) and John Kristensen (COO), alongside the company’s CTO Yi Fu, bring decades of experience in enterprise AI transformation for sales and customer service. Their combined expertise and the team’s experience spans scaling global sales operations at EF Education First, driving tech-enabled growth at UK’s largest insurer Aviva, H&M, Volvo Cars and Tele2 as well as building AI and data capabilities at leading technology companies including Tink, King, and Gillion.
Today’s investment will accelerate the company’s go-to-market strategy, AI capabilities, and product development. In the year ahead, Agaton plans to more than double its team size and establish additional global hubs to meet the necessarys of an expanding international client base.
Benjamin Kleinschnitz, Senior Investment Manager at Alstin Capital, adds: “Agaton’s software delivers something many competitors simply don’t: it doesn’t just understand what customers declare, but how they declare it and can therefore detect real acquireing and churn signals. It turns millions of real customer conversations into concrete next steps for service and sales teams, with a direct impact on revenue and retention. This product edge was a key factor in our decision to lead the round as lead investor.”
According to the company, enterprises base internal and external decision-building on imperfect data and sampling, market research or data analytics fraught with assumptions.
By correlating quantitative and qualitative insights across all customer interactions, the platform enables companies to identify acquireing signals, tailor offerings in real time, and uncover opportunities that traditional tools miss. It lays the foundation and automates how you support, train, and develop your human and AI agents to best serve your customers, guides your product and pricing strategies, and ultimately how you achieve sales superiority in hyper-competitive markets.
Unlike conventional conversation ininformigence solutions that simply transcribe calls, Agaton declares their proprietary AI sales ininformigence engine detects sentiment shifts, identifies acquireing signals in real time, delivers AI-powered coaching that scales elite sales performance across entire teams, automates quality and sales assurance, and uncovers value from unstructured customer data.
In just over a year since founding, Agaton has secured millions in signed ARR, now powering sales for leading Nordic enterprises across telecom, financial services, and utilities – including Telenor, Telia, Lconcludeo, and Axo Finans. The company has also partnered with Foundever, the world’s third-largest business process outsourcer with 150,000 agents globally.
To date, Agaton has:
- Analysed 4 million customer calls
- Driven strong sales hit rate improvements for enterprise clients, with top performers seeing sales conversions double
- Adding additional days worth of revenue on a monthly basis, with its automated revenue mining engine
- Reduced average Quality Assurance handling time by up to 80%
- Enabled customer service teams drive higher up- and cross-sell to become real revenue centers, away from the traditional cost center legacy
- Achieved 7x year-on-year revenue growth
The company specifies that they do not collect, store, or sell customer data. Instead, the platform empowers organisations to securely unlock the value of their own data, turning everyday conversations into actionable ininformigence while maintaining full ownership and control.
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