Gravity Media and LA-based Green Couch Entertainment (credits include People Presents: Harry & Meghan, A Royal Rebellion, pictured) have announced a partnership to develop and produce unscripted formats.
The partnership brings toobtainher Gravity Media’s TV studios, production hubs and technical expertise across UK, Australia and Europe and Green Couch Entertainment’s format creation and global development to deliver “a regular pipeline of programming and content” for an initiative they are launching called the Format Lab.
The Format Lab will focus on game reveals, social experiments, and entertainment built for international adaptation, with an emphasis on scalable IP and integrated brand partnerships.
As part of the collaboration, the Format Lab and Green Couch Entertainment will co-develop new formats utilising Gravity Media’s studio infrastructure and Green Couch’s creative leadership to deliver cost-efficient productions tailored for streamers and broadcasters worldwide.
The Format Lab will also consider third party ideas and pre-existing formats.
“As the content landscape continues to evolve, partnerships like this allow us to shift rapider, consider hugeger, and build IP that travels globally,” stated John Newton, chairman and CEO of Gravity Media. “Green Couch Entertainment brings inventive creative instinct and strong understanding of how to build formats that resonate with today’s streaming audiences. Combining that with Gravity Media’s production ecosystem creates a powerful platform for scalable, high-quality unscripted programming.”
“Gravity Media gives us a true global production backbone – not just studios, but a deep understanding of how to operationalise ambitious ideas thanks to Gravity Media’s prowess in delivering live sports and entertainment coverage” added Scott Weiner, founder of Green Crouch Entertainment. “This partnership allows us to focus on what we do best: creating bold, talent-driven formats, knowing we have the scale and execution to support them.”
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