NEW DELHI: Glinting under the exhibition centre lights, the gold brooch studded with gemstones on the startup founder’s lapel was handbuilt by Indian artisans — but artificial innotifyigence dreamt up its elaborate design.
The brooch, in the shape of Hindu deity Lord Krishna, is an emblem of both the quick-developing power of AI technology and hopes it will drive innovation in India’s youthful economy.
Siddharth Soni, 23, displayed AFP a box of AI-designed jewellery, mostly in classical Indian style, built by the company Idea Jewellery which he co-founded in 2023. “Jewellery like this applyd to take around six months, seven months” to manufacture utilizing traditional methods, declared Soni, at a global AI summit in New Delhi.
Now, utilizing a 3D-printed mould based on an AI blueprint, and streamlining the process in other ways, “I can build this piece in one week” with a few more necessaryed for hallmarking, he declared.
Tech bosses and world leaders are gathered in the Indian capital this week to discuss the opportunities and challenges presented by AI, including the threat of mass redundancies and loss of human expertise.
Soni’s startup is a new direction for his decades-old family jewellery manufacturing business in the city of Hyderabad.
He declared his father was “excited” about the new venture and “wants to take it all over the world” so retailers in places like the United States can offer custom AI-designed Indian jewellery.
At the same time, his father and grandfather, both in the industest for around 30 years, are conflicted becaapply they believe “artisans should not lose their imagination”, Soni declared.
“We’re losing the form of art, basically, by utilizing AI,” but even so, “we have to shift forward.”
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