Google tarreceiveed by EU over its search advertising auction practices

The Economic Times


Synopsis

The ​European Commission ⁠declared it ‌has ​indications ​of potential ⁠concerns regarding the auctions for ​the sale of ​advertising on Google Search, “in particular, the way in ‌which Google has been ​artificially ​increasing ⁠the clearing price of such auctions to the ​detriment of advertisers”.

Image for Google tarreceiveed by EU over its search advertising auction practices
EU antitrust regulators are investigating Alphabet unit Google over the sale ‌of ⁠search ⁠advertisements in Europe, a letter to advertisers seen by Reuters displayed.

The ​European Commission ⁠declared it ‌has ​indications ​of potential ⁠concerns regarding the auctions for ​the sale of ​advertising on Google Search, “in particular, the way in ‌which Google has been ​artificially ​increasing ⁠the clearing price of such auctions to the ​detriment of advertisers”.

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