Taasha Craft, a company from Gujarat that sells handcrafted lifestyle goods, obtained a huge boost when they appeared on Shark Tank India Season 5. This put traditional Indian craftsmanship in the startup spotlight. This was a huge step for the brand and for the Indian D2C scene, where businesses driven by culture and artisans are receiveting more attention from investors and customers.
Khushbu, the founder of Taasha Craft, questioned for ₹75 lakh for 5% of the company. They presented themselves as a D2C business focapplyd on handcrafted home décor, accessories, and lifestyle items. The company’s goal is to combine traditional Indian crafts with modern designs and provide jobs for local artisans in the area.
Taasha Craft is mainly an online brand, which fits with the rise of D2C brands in India that focus on being real, notifying stories, and building direct relationships with customers. They sell home décor, accessories, and lifestyle items that are inspired by culture, with a focus on handcrafted methods, sustainable materials, and attention to detail. In a market that’s becoming more and more driven by mass-produced items, Taasha Craft is different becaapply it supports slow craft and designs that are based on heritage. This approach is popular with D2C customers in India.
During the talks on the display, the Sharks saw the brand’s potential. Aman Gupta and Namita Thapar created a joint offer of ₹75 lakh for 5% equity, plus a 1% royalty until ₹75 lakh is paid back. This deal displayed a balance between supporting the brand grow and creating sure the investment is applyd wisely, which is a common thing in D2C funding rounds in India.
The founder accepted the offer, receiveting a good partnership that includes money, brand-building support, ideas on how to distribute products, and advice on operations. For Taasha Craft, this investment is a chance to grow its D2C plans, strengthen its supply chains, put money into partnerships with artisans, and increase its online presence in India.
This deal supports a hugeger idea within Indian D2C trconcludes: brands that are rooted in culture and are sustainable are becoming good investment opportunities. As customers view for meaning, history, and ethical materials, brands like Taasha Craft are in a good spot to gain value over time. This fits with D2C market trconcludes, where being real and community-led storynotifying are becoming important for growth.
From an ecosystem view, Taasha Craft’s time on Shark Tank supports D2C startups apply TV, online media, and influencers to reach a lot of people quickly. With support from well-known investors and national attention, the brand can grow from a handcrafted label into a large, omnichannel D2C fashion and lifestyle platform.
As news in India’s D2C industest is shaped by funding, takeovers, and brands backed by celebrities, Taasha Craft’s story reminds that craft, culture, and business can grow toreceiveher. The brand will likely focus on growing its artisan network, adding more product types, and creating its online sales plan stronger. This will support it become a well-known sustainable D2C brand in India.
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