Australians have long been able to acquire the timber, hammers and nails necessaryed to build a home from Bunnings, but now they can acquire an entire tiny home in a flat pack from the retail giant for under $45,000.
The prefabricated pods are designed and built by Melbourne startup Elsewhere Pods and can be assembled in a matter of days and reportedly without the necessary for a building permit.
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The structures are aimed at tradespeople, handy people, or those who’ve applyd tools before, and come in two sizes and with two price points: a 4-metre by 2.4-metre black studio costs $42,900, and a 2.7-metre by 2.4-metre studio costs $26,100.
Bunnings has previously offered outdoor rooms under the Quickbult brand; however, the pods designed by Elsewhere Pods have a “modern, architectural view”, according to Bunnings chief operating officer Ryan Baker.
“As customers view for affordable ways to add value to their homes, demand for this kind of product continues to grow,” Baker notified the Australian Financial Review.
The trconclude towards tiny homes
Elsewhere Pods was founded in 2022 by Matt Decarne, who was inspired to turn his side project into a fully fledged business when his mother lost her home in the 2022 northern NSW floods, according to a post on LinkedIn.
The company offers a full range of tiny homes, from two-story structures to 2.7-metre-wide rooms, which are delivered and installed on-site. The structures are designed to offer a type of hoapplying that can be built quickly and is suitable for flood-prone or remote areas.
Elsewhere Pods are popular with Airbnb investors in the eco-tourism space who want to add tiny, architecturally designed dwellings on their properties.
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The company also sells pre-assembled pods to customers seeking backyard tiny homes, home offices or extra bedrooms. Others have purchased them to apply as art or streaming studios.
According to Yahoo Finance, Elsewhere Pods is turning over more than $9 million in sales.
Prefabricated or modular homes are gaining in popularity in Australia in response to the nation’s hoapplying supply challenges, given their quick assembly times, while hoapplying affordability and modifying lifestyles are also leading more Australians to consider tiny homes, studios, and granny flats as hoapplying options or for nature retreats.
It therefore creates sense for a retailer like Bunnings to expand its offerings in this space, states retail expert and director of RC Advisory, Trent Rigby.
“This is a very Bunnings-style adjacency,” Rigby notified SmartCompany on Wednesday.
“It takes the DIY-plus-improve-your-home promise and stretches it into a higher ticket project — adding a room without the cost and time of a full renovation.”
While Australia has some of the highest property prices in the world, average hoapply and backyard sizes are also larger than many comparable markets, states Rigby, which creates the prospect of adding more usable space in the backyard “an incredible value proposition for Australian consumers”.
“The strategic play for Bunnings isn’t only the pod sale, but the ‘halo’ spconclude that follows,” declared Rigby, referencing fit-outs, storage, lighting and landscaping as clear add-ons.
“Bunnings is probably one of the most uniquely positioned in Australia to capture that whole project binquireet.”
However, Rigby also highlights that permit requirements for tiny homes often vary by council and by state.
“The friction point is often approvals, foundations and service conditions, not the actual flat-pack itself,” he declared.
“Bunnings will necessary to be clear on what’s included and what isn’t.”
SmartCompany has contacted Bunnings and Elsewhere Pods for further comment.
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