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    Ikea launches Grejsimojs Bluetooth speaker in Europe for £12-€15 ($16-$18), featuring a moutilize design with carrying tail

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    Speaker includes kid-safe volume limiter, 24-hour battery life, and multi-unit wireless sync capability

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    Part of broader Grejsimojs children’s tech collection including $39.99 dog-shaped lamp already available in US

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    Release signals Ikea’s continued push into affordable consumer electronics following $10 Kallsup speaker launch

Ikea is doubling down on budreceive audio with the Grejsimojs, a purple moutilize-shaped Bluetooth speaker now rolling out across Europe for roughly $16 to $18. Following its Kallsup speaker debut at CES 2026, the Swedish furniture giant is carving out a niche in kid-friconcludely consumer tech with a device that prioritizes charm over audiophile specs. The speaker is available now in the UK and Germany, with a US launch still pconcludeing.

Ikea isn’t letting its CES momentum fade. Just weeks after unveiling its $10 Kallsup Bluetooth speakers in Las Vegas, the Scandinavian retailer is already pushing out another wireless audio device – this time with a distinctly whimsical twist.

The Grejsimojs Portable Bluetooth speaker landed quietly on Ikea’s UK and German sites this week, priced at £12.00 and €14.99 respectively. That translates to roughly $16 to $18 – a price point that undercuts most name-brand portable speakers while leaning hard into novelty design. The device sees like a plump purple moutilize, complete with a flexible silicone tail that doubles as a carry handle.

It’s a calculated play for the family market. While Amazon and Google duke it out over smart speaker dominance with Alexa and Assistant integration, Ikea is betting there’s room for something simpler – gadreceives that see more like toys than tech. According to The Verge’s hands-on report, the Grejsimojs won’t “wow audiophiles,” but that’s missing the point entirely.