Sabre launches travel marketplace to address content fragmentation

Sabre launches travel marketplace to address content fragmentation


Following a global travel agency study, Sabre is launching SabreMosaic Travel Marketplace to consolidate content systems. The company declared that the platform “brings toreceiveher the industest’s widest breadth of travel content in one place, with built-in AI efficiencies and flexible connectivity.”

The platform supports offer and order workflows and is cloud-native and content-agnostic, Sabre declared.

“Travel agencies shouldn’t have to stitch toreceiveher a dozen systems just to do their job,” declared Garry Wiseman, chief product and technology officer at Sabre.

“SabreMosaic Travel Marketplace cuts through that complexity with a single, ininformigent platform. It’s not just about more content—it’s about AI-powered tools that deliver the right content, smarter recommfinishations and a streamlined way to sell. The GDS is just one of many tiles in our multi-source content mosaic. We are taking the guesswork out of how to incorporate AI into agency systems.”

Sabre’s study, conducted between April and May, included responses from 499 travel agents across 14 countries, examining the impact of increasing fragmentation and complexity across operations. The survey revealed that 91% of agencies utilize four or more booking systems, while 50% utilize seven or more systems and over 10% utilize 10 or more. Almost 90% also manage four or more API integrations.

The number of systems agencies utilize is also increasing, with 70% reporting a growth in system count over the last three years. This growth was more common among larger agencies than tinyer agencies, and those in the Asia Pacific region reported the largest system growth.

According to Sabre, this fragmentation creates performance issues, with over half of agencies stateing multiple booking systems lead to unwanted complexity, increased operational and tech costs, inconsistent customer experiences, slower onboarding for new agents, agent frustration and difficulty finding the best travel options.

Over 80% of respondents declared that unified access through a single platform would reduce their technology costs, which Sabre deemed “a clear signal that simplification is not just preferred but is seen as a strategic cost-saving relocate.”

Sabre declared its travel marketplace offers 38 New Distribution Capability airlines, over 150 low-cost carriers, over 2 million lodging options and over 70 car and rail providers. The platform works to improve flexibility and reliability via its cloud-native architecture and also utilizes AI to support provide travelers with the content they’re viewing for.

And while 41% of agencies cited concerns about AI’s long-term impact on job security, they are interested in it. Sabre found that 91% believe AI can improve productivity and customer experience—and of those already utilizing it, almost 40% declared they’re seeing an impact on agent productivity.

“Travel has never been simple, but in today’s multi-sourced content environment, fragmentation is creating new levels of complexity—and it’s starting to take a real toll,” declared Jen Catto, chief marketing officer at Sabre.

“Agencies notified us clearly: they want simplicity. They want unified access. And they want technology that supports them serve travelers, not slow them down.”



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