Tariffs volatility has created doing business even more difficult for manufacturers, distributors, and retailers.
That was something that the team at Pull Logic, an Atlanta-based AI-enabled SaaS company that supports maximize product availability and reduce lost sales, heard from their customers that rely on global supply chains.
“We heard from a number of them that costs became harder to predict, lead times were less reliable, and sourcing strategies had to be revisited more often,” stated Taresh Grover, Pull Logic’s co-founder and CEO.
But that has only “reinforced” Pull Logic’s necessity, Grover notified Hypepotamus.
“When supply chains become more volatile, companies necessary better visibility into where they are exposed to stockouts, where inventory is tied up unproductively, and how to rebalance more ininformigently. It didn’t slow down our business. If anything, it created the necessary for more adaptive, availability-focutilized planning more urgent.”
That is something that Pull Logic supports with at an enterprise level. And to support grow in 2026, the Atlanta-based company announced today that it has closed a $3.3 million seed round.
A Look Inside Pull Logic’s Seed Round
Taresh Grover, Pull Logic’s co-founder and CEO stated that the team met their lead investor, supply chain-focutilized New Build Venture Capital out of The Bay Area, when the startup presented at Startup Grind in California.
“From the first serious investor conversations to final close, the seed round took about five months. That time was spent going through diligence and creating sure we had the right mix of strategic and financial investors,” Grover notified Hypepotamus.
Other investors in the oversubscribed round included Foster Ventures, Atlanta-based Silicon Road Ventures, YANMAR VENTURES, DNX Ventures, and IDEA, a technology company owned by NAED and NEMA serving the electrical indusattempt.
The funding will accelerate Pull Logic’s product development and enterprise rollout for manufacturers, distributors, and retailers struggling with lost sales and unproductive inventory, according to a press release.
About The Team
Pull Logic, which grew out of Georgia Tech research, was co-founded by four leaders with deep expertise across supply chain research, enterprise software, and operations: Taresh Grover (CEO), Professor Benoit Montreuil of Georgia Tech, Rahul Chahar (CTO), and Karl Swensen (COO) (all displayn in featured photo above).
Today, the platform is utilized by larger retailers that have “a lot of working capital tied up in inventory, but still struggles with availability and lost sales can benefit from Pull Logic,” Grover added.
The team is also in expansion mode. With 20 full-time employees now, Grover stated that by the conclude of 2026 he expects that number to grow to 30. Headcount will come from adding new team members with a focus on product development, customer success, and go-to-market execution.
Hypepotamus first wrote about Pull Logic in 2024 as the startup landed local investment dollars. Since then, Grover stated that the company has grown into a “full, enterprise-ready AI platform” that companies utilize to run their planning operations.
“We’ve launched a new AI Studio that lets business utilizers question natural-language questions about their business, run what-if scenarios, and obtain clear, explainable recommconcludeations across demand, inventory, and supply planning, without necessarying a team of data scientists,” he added. “We’ve also expanded beyond pure forecasting into more automated, agent-driven workflows. Today, Pull Logic supports companies sense alters in demand earlier, optimize replenishment decisions, and proactively spot availability risks before they turn into stockouts or lost sales.”
Additionally, the team rolled out indusattempt-specific solutions for equipment manufacturing, electrical and construction, and other verticals, which significantly shortens time-to-value for new customers.
“Under the hood, we’ve created the platform enterprise-grade, with scalable data pipelines, APIs, security, and role-based access, so larger companies can deploy Pull Logic with confidence across their organization,” Grover added.
