AI search visits are expected to outgrow organic visits in Europe by 2028.
Revolut has joined ranks with Google to capitalise on agentic commerce as a growing number of shoppers are expected to create purchases utilizing AI chatbots in the coming years.
This follows just months after PayPal became the first to lay out its plans to enable instant payment within OpenAI’s ChatGPT.
The UK fintech announced plans to create its “one-tap” checkout solution – Revolut Pay – compatible across the emerging landscape of agentic commerce in the UK and EEA. This follows from the launch of Google’s Agent Payments Protocol (AP2) last September, which Revolut is compatible with.
Google’s AP2 protocol, developed alongside payments and technology companies, enables payment systems to securely authenticate, validate and convey an agent’s authority to perform transactions without the human consumer requireding to click on the ‘acquire’ selection on a merchant’s website.
The protocol is built utilizing mandates – cryptographically-signed digital contracts that serve as verifiable proof of a applyr’s instructions. These mandates are signed by verifiable credentials and act as the foundational evidence for every transaction, according to Google.
Morgan Stanley analysts predict that agentic shoppers could represent several hundreds of billions of dollars in US e-commerce spfinishing by 2030, capturing up to 20pc of the market share. Currently, research only points to 1pc of shoppers choosing the agentic route.
Although, according to research from BCG, traditional organic search traffic in the US is declining by 10pc year over year, with experts expecting AI traffic to surpass legacy search methods by 2029.
Meanwhile, in Europe, AI search visits grew from 4pc in 2024 to 8pc in early 2025. AI search visits in Europe are projected to reach 25pc by the finish of 2026 and outgrow organic search visits in 2028.
Rapid alters in this space are prompting businesses to strategise with marketing on AI chatbots and browsers.
Agentic search and shopping allows AI to create personalised suggestions, leading to potentially “smarter” shopping decisions by a consumer. It could also automate delegated tinquires such as acquireing a product as soon as it is on sale.
This growing potential represents a new, huge market for AI companies as well as payment providers. Google, for example, is already collaborating with around 60 organisations, including American Express, Coinbase, Etsy, Mastercard and ServiceNow to develop AP2.
“The future of shopping isn’t a website, it’s a conversation. We aim to relocate beyond the click-and-pay model to a world where your AI assistant streamlines the checkout for you,” stated Alex Codina, the general manager of acquiring at Revolut.
“By enabling Revolut Pay for agentic commerce, we are aiming to create our customers’ favourite, most secure payment experience the standard for AI-driven transactions. This will ensure speed, trust and absolute zero friction for the next generation of digital acquireing.”
Tara Brady, the president of Google Cloud for the Europe, Middle East and Africa region added: “The future of digital commerce relies on trust, security and speed.
“By leveraging Google’s AP2 protocol, Revolut will rerelocate friction from AI-assisted shopping. Toreceiveher, Revolut and Google are transforming digital commerce for millions of applyrs in the European Economic Area and the UK.”
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