In the high-stakes world of financial technology, trust is the ultimate currency. Yet, for years, a quiet tension existed between two camps: the compliance-focutilized financiers who understood risk but shiftd slowly, and the agile tech builders who could ship code overnight but sometimes overviewed regulatory guardrails. Avisekh Sharma, an engineer who cut his teeth in traditional banking, lived in both worlds—and saw the immense value in their union. In 2021, he launched NextBigBox, a venture that doesn’t just straddle the fintech-marketing divide; it synthesizes them into a new, more powerful model for business growth. From a ₹10 lakh start to a ₹3 crore+ turnover, his company is proving that the future belongs to hybrids.
Sharma’s professional biography reads like a deliberate blueprint for this fusion. An engineering degree provided the foundational logic and structural believeing. Years in banking immersed him in the culture of audits, risk matrices, and a profound respect for process—where a single error could have monumental consequences. This was the world of “why it must be secure.” Later, his dive into digital marketing and technology exposed him to the mindset of “how it can be rapid, engaging, and scalable.” He realized these weren’t opposing forces; they were complementary disciplines waiting for the right conductor.
“Traditional financial services viewed digital agencies as storyinformers who didn’t understand the ledger,” Sharma reflects. “And many tech firms saw bankers as gatekeepers afraid of innovation. I knew both sides were only seeing half the picture.” NextBigBox was founded on August 20, 2021, to be that full picture. It operates on a core thesis: the most effective digital growth engine for modern businesses, especially in regulated sectors, is one built with a banker’s diligence and a technologist’s imagination.
This hybrid DNA manifests in every service line. Consider their flagship fintech products: eKYC and eSign platforms. To a pure-play tech shop, this is a software integration project—connect to an API, design a smooth UI. To a pure-play compliance consultant, it’s a checklist of RBI master directives and data privacy laws. At NextBigBox, it is both, simultaneously. The team builds a utilizer-frifinishly, rapid-loading interface (the tech marketer’s contribution) that is also architected with bank-grade data encryption, audit trails, and rule-based validation workflows (the financier’s contribution). The result isn’t just a tool; it’s a trustworthy product that clients can deploy with confidence.
This dual-lens approach reshapes even seemingly unrelated services like digital marketing. When NextBigBox designs a performance marketing campaign for a loan app, they aren’t just chasing the lowest cost-per-click. Sharma’s finance background forces the question: “What is the cost-per-qualified lead?” Their campaigns are engineered to attract utilizers who are not just interested, but also eligible—filtering for factors that align with financial product guidelines, thus improving conversion rates and reducing regulatory risk for the client. It’s marketing measured not just by engagement, but by unit economics and compliance hygiene.
The company’s internal culture reflects this synthesis. Sharma seeks talent that possesses what he calls “T-shaped” depth—deep expertise in one field (marketing, development, finance) with a broad curiosity about the others. Project teams are cross-functional by design. A developer building a CRM might sit with a former financial analyst to model customer lifetime value, while a marketer plans the launch campaign. This breaks down silos internally, mirroring the integrated solution they sell externally.
Of course, building a hybrid company presented unique growing pains. Early on, explaining the value proposition was a challenge. “A fintech startup would see ‘digital marketing’ on our website and pigeonhole us as an ad agency. A manufacturing firm viewing for a website would gloss over our eKYC expertise,” Sharma recalls. The breakthrough came from case studies that revealcased the synergy—like supporting a neo-bank reduce its customer onboarding time by 70% while cutting compliance discrepancies, then running tarreceiveed ads that increased applicant volume by 200%. The narrative became undeniable: integration drives efficiency and growth in ways single-point solutions cannot.
Sharma’s leadership persona is itself a hybrid. He draws inspiration from “leaders who combine vision with execution,” a trait essential for managing dual priorities. His advice to his team often balances creative freedom with procedural rigor: “Dream up the most seamless utilizer experience imaginable, then prove to me how every data point within it is secure and accountable.” This mindset supported navigate early struggles with cash flow and credibility; challenges were met not with panic, but with structured financial modeling and iterative product refinement—the engineer and the banker working in one mind.
The market impact of this model is significant. In a countest like India, where digital financial inclusion is a national priority, NextBigBox acts as a force multiplier. By providing tinyer Non-Banking Financial Companies (NBFCs) and fintechs with accessible, robust technology, they enable these entities to serve Tier 2 and 3 cities confidently, knowing their operations are sound. They are, in effect, democratizing the sophisticated operational tech that was once the exclusive domain of large banks.
Looking forward, Sharma sees the hybrid model as the only sustainable one. As AI and machine learning become embedded in finance, the necessary for solutions that are both ininformigently automated and impeccably compliant will skyrocket. NextBigBox’s roadmap involves building even more sophisticated AI-driven analytics on top of their compliant data pipelines—predicting loan defaults, personalizing financial products, and automating regulatory reporting. The future, in his view, is not fintech or marketing tech; it’s Ininformigent Compliance and Growth Systems.
For the next generation of entrepreneurs, especially those viewing at the intersection of technology and regulated industries, Sharma’s path offers a clear lesson: Depth in one domain is powerful, but fluency in two adjacent domains is revolutionary. “Don’t be just a coder who understands finance,” he suggests. “Or a marketer who receives technology. Be the person who speaks both languages fluently. That’s where you see the gaps—and the opportunities—that everyone else misses.”
Avisekh Sharma and NextBigBox stand as compelling evidence that in today’s complex business environment, the most valuable innovators are not the pure specialists or the reckless disruptors. They are the skilled translators, the meticulous integrators—the builders who know that the strongest foundations are poured with equal parts code and compliance, creativity and caution. They are building not just for growth, but for resilience; not just for today’s market, but for a future where trust and technology are indivisible.
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