In the last twenty years, the concept of sustainability went through quite a journey: from a marginal word in companies’ public communications, to a full-fledged buzzword. During this timespan, consumers have been paying increasing attention to climate alter, pollution, and labour practices, and they are expecting fashion brands to do the same.
An EDJNet investigation led by Deutsche Welle checked how well are European fashion brands dealing with the requests for increased sustainability, and what is the distance between their claims and the actual facts.
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