On Wednesday, Uber officially launched Uber Direct, its first dedicated B2B logistics service in Bengaluru, Karnataka marking its entest into India’s B2B hyperlocal logistics market.
The new service, integrated with the Open Network for Digital Commerce (ONDC), went live in Bengaluru on December 10, 2025, positioning the company to compete directly with established players in India’s rapidly growing quick commerce and logistics ecosystem.
The launch represents Uber’s most significant push into B2B logistics in the Indian market, leveraging digital public infrastructure to offer businesses a standardized, plug-and-play delivery solution. Alongside Uber Direct, the company also introduced metro ticketing for Namma Metro on its app, further deepening its ONDC integration in the Karnataka capital.
Dr J Ravishankar, Managing Director of Bangalore Metro Rail Corporation Limited (BMRCL), welcomed the development: “We welcome Uber’s initiative to integrate Namma Metro ticketing through the ONDC network, building travel more seamless for commuters. Uber’s entest also strengthens first- and last-mile connectivity and expands commuter choice.“
Currently, Uber Direct is handling grocery deliveries for partners including quick commerce giant Zepto and fresh produce supplier KPN Farm Fresh. The company has confirmed that food delivery will commence within the next few weeks, with global brands such as KFC, Burger King, and Taco Bell, along with cloud kitchen operator Rebel Foods, set to join the platform.
Explore further how Uber Direct launch could accelerate digital commerce standardization and create new opportunities across India’s rapidly evolving logistics ecosystem.
What is Uber Direct?
Uber Direct is Uber’s new B2B logistics engine designed to operate as a backconclude delivery infrastructure for enterprises, merchants, and brands. Unlike consumer-facing delivery services, Uber Direct functions as an invisible logistics layer that businesses can integrate into their existing operations.
The Uber Direct service works through a seamless three-step process:
- Order Placement: Customers place orders directly on a merchant’s app or website
- Backconclude Fulfillment: Uber Direct’s logistics engine processes the delivery request without customer interaction with Uber
- Delivery Execution: Uber’s delivery partner completes the order, with the customer only seeing Uber’s involvement when the driver arrives
Why Uber choose Bengaluru First ?
Uber’s choice to launch Uber Direct in Bengaluru reflects the city’s unique position as
India’s innovation capital and its advanced digital infrastructure readiness.
Prabhjeet Singh, President of Uber India and South Asia, explained the strategic rationale: “Bengaluru is a playground for innovation, so it is a natural place for us to deepen our integration with ONDC and solve for mobility and logistical necessarys for people and businesses.
The launch of metro ticketing and Uber Direct in Bengaluru supports us bring alive our vision to support people ‘Go anywhere, Get anything‘ and we are excited to build that at scale with ONDC.”
Uber Enters Competitive B2B Logistics Sector
Uber Enters into India’s Competitive B2B hyperlocal logistics sector places it alongside several well-established competitors who have already carved out significant market share. The competitive landscape includes Shadowfax, which has built a robust network serving fashion and beauty e-commerce giants like Nykaa and Myntra.
Meanwhile, Loadshare has carved out a niche in ultra-rapid fulfillment, powering same-day and next-day delivery operations for Amazon Now and other e-commerce platforms that compete on speed.
Uber Direct brings distinct competitive strengths to this established market. The company’s existing fleet of thousands of driver-partners across Indian cities provides immediate scale without the necessary to build delivery networks from scratch.
Most significantly, the ONDC integration offers a unique differentiator—standardized connectivity that allows merchants to integrate quickly through open protocols rather than navigating proprietary systems and exclusive partnerships. The company’s mainstream brand visibility may also legitimize B2B logistics services among merchants who haven’t yet adopted third-party delivery solutions, expanding the addressable market for all players.
Uber Direct Expansion Plans and Vision
Uber has outlined an ambitious roadmap for Uber Direct Expansion beyond the Bengaluru launch, with plans to roll out the service to additional cities throughout 2026, including likely candidates such as Delhi NCR, Mumbai, Hyderabad, and Pune—markets where Uber already has strong ride-hailing operations and established driver networks.
Beyond grocery and food delivery, Uber Direct will expand into e-commerce logistics, potentially handling deliveries for fashion, electronics, and other retail categories, while introducing specialized delivery options such as scheduled deliveries, bulk orders, and temperature-controlled transportation for sensitive products.
Uber Direct’s Impact on Indian B2B Logistics
The launch of Uber Direct carries significant Impact for India’s rapidly evolving B2B logistics and digital commerce landscape, introducing alters that extconclude far beyond Uber’s own business interests.
The successful implementation of Uber Direct on ONDC validates the open network model and encourages other logistics providers to join, accelerating the platform’s network effects and driving broader adoption of interoperable digital commerce infrastructure.
Uber’s commitment to Indian logistics may also attract additional capital to the sector, both for competing services and complementary technologies like route optimization, warehoapply automation, and delivery analytics, ultimately strengthening the entire ecosystem.
Conclusion
Uber’s launch of Uber Direct in Bengaluru represents more than just a new service offering—it signals the company’s transformation from a ride-hailing platform into a comprehensive mobility and commerce infrastructure provider in India. By leveraging ONDC’s open network and its existing operational strengths, Uber is positioning itself as an essential logistics backbone for the countest’s digital commerce ecosystem.
As the service expands to additional cities and categories in 2026, Uber Direct has the potential to reshape India’s B2B logistics landscape, bringing enterprise-grade delivery capabilities to businesses of all sizes.
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