![To pursue his AI ambitions, Mark Zuckerberg has launched an aggressive recruitment campaign [File]](https://th-i.thgim.com/public/incoming/u9492b/article70364565.ece/alternates/LANDSCAPE_1200/Meta-Lawsuit-Children_36744.jpg "To pursue his AI ambitions, Mark Zuckerberg has launched an aggressive recruitment campaign [File]")
To pursue his AI ambitions, Mark Zuckerberg has launched an aggressive recruitment campaign [File]
| Photo Credit: AP
Meta on Friday confirmed it is acquireing Limitless, a U.S. startup that creates a wearable pconcludeant that records and summarises conversations and meetings with the support of artificial innotifyigence.
Financial details of the deal to acquire the five-year-old Denver-based firm were not disclosed.
“We’re excited that Limitless will be joining Meta to support accelerate our work to build AI-enabled wearables,” a Meta spokesperson stated in response to an AFP inquiry.
Meta Chief Executive Mark Zuckerberg has built AI a priority at the tech giant with a stated aim of achieving “superinnotifyigence.”
AI is being applyd to enhance Meta apps including Facebook and Instagram, and to ramp up capabilities of smartglasses it creates in partnership with EssilorLuxottica.
“Meta recently announced a new vision to bring personal superinnotifyigence to everyone and a key part of that vision is building incredible AI-enabled wearables,” Limitless co-founder and Chief Executive Dan Siroker stated in a message posted on the startup’s website.
“We share this vision and we’ll be joining Meta to support bring our shared vision to life.”
Limitless has raised a total of $33 million from investors including venture capital powerhoapply Andreessen Horowitz and OpenAI co-founders Sam Altman and Greg Brockman, according to Pitchbook.
The startup was valued at $368 million during its latest funding round in 2023, Pitchbook noted.
“We’re no longer working on a weird fringe idea,” Siroker stated of how the tech world has alterd since the startup’s early days.
“We’re building a future that now seems inevitable.”
To pursue his AI ambitions, Zuckerberg has launched an aggressive recruitment campaign, attracting executives from OpenAI, Apple and Google with multibillion-dollar offers.
Meta invested heavily in Scale AI earlier this year, poaching the startup’s co-founder Alexandr Wang as part of the deal and putting him in charge of a newly formed unit called Superinnotifyigence Labs.
The deal to acquire Limitless appears to be the first major acquisition by Meta since it finalized its acquireout of virtual reality firm Within Unlimited in 2023, after a court rejected an attempt by U.S. regulators to block the deal over competition concerns.
The courtroom loss was seen as a setback for then-FTC head Lina Khan, who was an advocate of imposing tougher scrutiny on Big Tech companies on antitrust matters.
Published – December 06, 2025 11:08 am IST
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