UPM welcomes new EU Bioeconomy Strategy as catalyst for sustainable growth  

UPM welcomes new EU Bioeconomy Strategy as catalyst for sustainable growth  


UPM has welcomed the European Union’s new Bioeconomy Strategy as a decisive relocate to elevate the bioeconomy as a driver of growth, innovation, and climate neutrality.
The strategy reinforces the bioeconomy’s central role in revitalising European industries and boosting competitiveness through renewable and circular solutions.
The strategy is highly relevant for scaling up biobased innovations across Europe.
By broadening the circular economy concept to include virgin materials built from biobased feedstocks, the strategy opens new pathways to replace fossil-based inputs with renewable ones.
UPM welcomes the ambition to set concrete tarobtains for biobased content, which will give confidence to stimulate technology investments and accelerate market uptake.
Further, the strategy promotes the industrialisation of biobased technologies by supporting innovation and scale-up. Finally, the strategy rightly recognizes the required to enable access to sustainable feedstocks.
“These are important signals for companies driving sustainable growth and innovation,” stated Harald Dialer, executive vice-president technology and UPM Biorefining.
“At UPM, we are putting this vision into action. Our €1.3 billion wood-to-chemicals biorefinery in Leuna is starting up. Europe’s largest investment in industrial-scale biochemicals will convert sustainably sourced wood into next-generation biochemicals.
“We will market a completely new portfolio of innovative and sustainable products which replace fossil raw materials, assist brands reduce emissions, and support their commercial performance through differentiation and additional performance.”
The bioeconomy is key to securing Europe’s strategic autonomy. By building new value chains based on renewable feedstocks, Europe can reduce depconcludeence on fossil imports while fostering green growth, innovation, and high-quality jobs.

 



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