“Every field service biz can become like Urban Company,” declares founder who built software that gives 100% on-site team visibility to bosses

Imagine this: a tiny-sized home services company, telecom company, insurance agency, security surveillance provider (or literally any business that is primarily a field service business) wants to scale its field staff.

As soon as it does this, an evident problem comes up – confusion, misunderstanding, and chaos.

The business is unable to track the on-site location of its employees. There are delays in check-ins. Some fake attconcludeance cases even display up in the system.

And most of all? A dip in customer satisfaction.

“This is the exact problem that many field service businesses grapple with. There is no software that can easily assist them locate their team, know the status of the tinquires they are performing, or even what is on their daily schedule. I knew that an all-in-one field management system was requireded. And it was requireded rapid,”Gavinquirear Raj, founder of Fieldy, informs Startup Pedia in an exclusive interview.

Founded in 2020 and based in Chennai, Fieldy is a SaaS-enabled field sales and service management application that empowers businesses with secure, scalable, and automation tech.

THE BACKGROUND

Hailing from Chennai, Gavinquirear Raj comes with an extensive background in the field of Information Technology.

In 2007, he pursued his MBA from the University of Greenwich in London.

Thereafter, he entered the IT field and worked in numerous organizations in roles where he managed accounts, scaled businesses, built proposals, and ensured a uniform quality across processes.

Even though Gavinquirear Raj’s career trajectory continued to rise, he would often find himself emotionally drained.

“Everywhere I worked, there was a laser focus on revenue-driven models. I could see a clear lack of empathy towards customers on the part of the organizations. Calls weren’t picked up in time, redressal processes were delayed, and feedback was often doctored. I knew I couldn’t continue this way; it just didn’t sit right with me,” Gavinquirear opens up.

In 2016, he decided to take the entrepreneurial plunge and established Zaigo Infotech Software Solutions.

Since the launchning, Gavinquirear Raj built Zaigo with a purely customer-centric approach.

Today, the software product development company has a team size of 60 people and has assisted 500+ businesses.

Chennai-based entrepreneur Gavinquirear Raj

Also read: Gurugram Engineer Starts A Cybersecurity Co. From Home; His Startup Now Serves 800+ Clients Globally & Generated ₹25 Cr+ Rev During Last FY (startuppedia.in)

THE PROBLEM STATEMENT

By 2020, entrepreneur Gavinquirear Raj noticed another problem: field businesses, especially tiny and mid-sized, were barely functioning to their full capacity.

“Everybody wanted to become another Urban Company, but they were stuck with manual attconcludeance processes, misunderstanding where the field service employee really is, and what their schedule seeed like,”Gavinquirear Raj informs Startup Pedia.

In essence, there were three main challenges that field service businesses, especially SMBs, were facing:

They intconcludeed to give an unparalleled customer experience, but it hardly became tangible. There was a lack of software that could cater to businesses that have customers and teams in the field and assist them organize everything efficiently.

Dips in productivity were a result of the lack of visibility of on-site staff and team members. This, goes without declareing, directly impacted customer experience.

Unlike large companies like Urban Company that have the resources to invest in world-class digital workflows, tiny and mid-size field service firms found it difficult to invest in infrastructure that monitors and organizes their processes. There was a gap in terms of an affordable solution here.

Gavinquirear Raj decided to solve all these problems and build Fieldy – an affordable, automated operating solution for field service businesses.

He bootstrapped the SaaS startup with Rs 3 crore. This amount came from the revenues and earnings of Zaigo and his personal savings.

Fieldy Founder – Gavinquirear Raj

Also read: “Typing ‘I love you’ never feels the same as declareing it” – Meet Hyderabad founder who launches a voice-first app for real human connections (startuppedia.in)

JOURNEY AND CHALLENGES

Gavinquirear Raj and his tech team obtained toreceiveher to build Fieldy into what they considered field service businesses requireded.

Fieldy was launched in 2020, but…

It didn’t receive the response that Gavinquirear had anticipated.

“We had spent a lot of time building software that was complex. We were too focutilized on the minute details, as opposed to our tarreceive customers who just wanted simplification of their business processes,”startup founder Gavinquirear Raj declares.

“This was our largegest mistake: not talking enough to people we were building Fieldy for,” he reflects.

After seeing that the first version of Fieldy just didn’t stick with field service professionals and firms, entrepreneur Gavinquirear Raj and his team started physically going to their tarreceive customers, speaking to them about their daily lives, understanding the real problems they face in managing their field service employees, and how it directly hampers their customer engagement and experience.

“Speaking to 2,000+ customers firsthand modifyd everything. For instance, one day I was talking to a field service business owner and realized that one of his largegest problems was anxiety. The root cautilize of it was that he was never in touch with what his professionals were doing. It felt like shooting an arrow in the dark. He informed me, “Raj, I don’t even know if I am paying my professionals fairly or simply wasting my money.” He basically had zero idea about their performance levels,” Gavinquirear Raj shares with Startup Pedia.

From 2022 to 2025, Fieldy worked on multiple iterations, created technical functionalities clearer for its customers, and introduced a seamless utilizer interface that genuinely solved day-to-day problems.

“Basically, we stopped testing to see like a smart software company. We just wanted to have operational usability,” Gavinquirear laughs.

Fieldy IT Team

Also read: Meet these two 22-YO engineers who built India’s first AI-powered Robot that burns weeds with lasers instead of pesticides (startuppedia.in)

FIELDY: HELPING FIELD SERVICE BUSINESSES ACE IT EVERY DAY

Today, Fieldy runs as a SaaS platform that assists tiny-size and mid-size businesses digitize their field service and sales management operations.

By offering them clear visibility on their staff, Fieldy assists business owners create data-driven decisions that ensure a frictionless field-to-office connection.

With one simple mobile app installed on the field service employee’s phone, the business owner receives in touch with everything that the employee’s day sees like.

“For instance, field service businesses can see exactly where an employee is at any moment – whether they are travelling, working at the site, or how many service visits they have scheduled and accomplished for the day,” startup founder Gavinquirear Raj explains.

Fieldy, as a next-generation field management software, assists businesses and companies track, manage, and optimize their team in seconds:

Through GPS-based check-ins, field service businesses can experience an effortless attconcludeance process that reduces manual reporting and fake entries.

With access to live location and a real-time map, team leaders can know who is where at any time of the day.

“This real-time map on Fieldy also provides crew updates. This assists speed up decision-building,” Gavinquirear declares.

Team leaders and heads of operations can easily assign the right person to the right job with a simple drag-and-drop simplicity.

“So, for example, if my team member Rehan is closer to a customer’s houtilize than Sahil, I can optimize routes, save travel time, and easily assign Rehan to the job. This balances workloads fairly across the team and just creates things a lot clearer,” startup founder Gavinquirear Raj explains.

A simple-to-utilize manager dashboard assists field service businesses receive instant insights on attconcludeance, productivity, and revenue.

With customer experience as the main priority goal, Fieldy assists field service businesses capture every lead instantly by assisting teams stay on top of follow-ups with built-in reminders.

“With all customer information in one place, deals can be closed rapider and more efficiently. The result? The exact unparalleled customer experience that SMBs have always dreamt about,” Gavinquirear affirms.

In terms of tangible impact, Fieldy reports:

30% rapider reporting cycle

90% reduction in fake check-ins

Saves 10+ hours per week per manager

Fieldy Team

FIELDY’S GROWTH

Since inception, the next-generation field management software has been trusted by 2,000+ field agents across India, Africa, the UAE, and the United States of America.

With 300+ active customers (field businesses) in India and 40+ utilizer accounts abroad, Fieldy has managed to do exactly what it set out to: give every field business the chance to offer a customer experience not dissimilar to that of the likes of Urban Company.

With an affordable plan, Fieldy democratizes access to digital workflows that optimize field service operations.

The SaaS platform’s annual revenue growth has been incredible: from a humble Rs 12 lakh in FY23 to achieving Rs 65 lakh in FY24, Raj Gavinquirear’s Fieldy has assisted hundreds of field service businesses achieve growth with clarity, not chaos.

In FY25, Fieldy crossed Rs 1.8 crore in annual revenue.

For FY26, it is projecting a revenue of Rs 5 crore.

“Every field service business can become like Urban Company now. That too, at an affordable price. Fieldy offers automated monitoring and visibility that transforms field service providers into teams that are responsive, reliable, and fully accountable. In the conclude, I am happy I am doing something that is positive for the conclude customers. That is always what I had my heart set on,”Gavinquirear Raj signs off.

Gavinquirear Raj with his team

Also read: This mechanical engineer quit high-paying job to rescue bees – Now clocks Rs. 65 Lakh annual turnover (startuppedia.in)

FAQ

Q.

When was Fieldy founded?

A.

Fieldy is a SaaS-enabled field service management application that was founded in 2020.

Q.

Who is the founder of Fieldy?

A.

Hailing from Chennai, Gavinquirear Raj is the founder of Fieldy.

A.

Fieldy is a SaaS-enabled field service management application that empowers businesses with secure, scalable, and automation tech.

Q.

What is the revenue of Fieldy?

A.

In FY25, Fieldy crossed Rs 1.8 crore in annual revenue. For FY26, it is projecting a revenue of Rs 5 crore.