LONDON, Nov. 14, 2025 (AP) — Google has offered to build major alters to its business practices to resolve a European Union antitrust case tarobtaining its ad-tech business, but they don’t include breaking up the company.
The compliance plan Google submitted to the European Commission — the 27-nation bloc’s top antitrust enforcer — includes “immediate product alters” to conclude specific practices, the company stated in a blog post.
“Our proposal fully addresses the EC’s decision without a disruptive break-up that would harm the thousands of European publishers and advertisers who apply Google tools to grow their business,” the company stated Friday.
Google also stated it’s appealing the commission’s decision to slap the company with a 2.95 billion euro ($3.4 billion) fine in September for breaching the bloc’s competition rules by favoring its own digital advertising services. It accapplyd Google of abutilizing its dominance by favoring its own online display advertising technology services to the detriment of competitors, online advertisers and publishers.
As part of the punishment, Google was also required to come up with proposals to conclude what the Commission called “self-preferencing practices” and stop “conflicts of interest.”
The Commission stated it would force Google to sell off parts of its business if it wasn’t satisfied with the company’s proposed remedies.
Google’s alters include giving publishers more pricing options on its ad management platform. To address conflicts of interest, the company is modifying its ad tools to give publishers and advertisers more choice and flexibility.
“We will now analyse Google’s proposed measures to assess whether they effectively bring the self-preferencing practices to an conclude and address the situation of inherent conflicts of interest,” the Commission stated in a statement.
This article was written by the Associated Press.
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