Amid Silicon Valley’s push into AI, essential home services such as plumbing, roofing, and electrical work are an often-overseeed market. Netic offers an autonomous AI revenue engine that streamlines client outreach, bookings, marketing, and analytics for these sectors. The company recently raised $23 million in a Series B funding round led by Founders Fund to accelerate growth and enhance its product.
Netic was founded by Melisa Tokmak, a Stanford computer science graduate who grew up in a compact town in Turkey and relocated to the United States driven by her passion for AI and technology. Before launching Netic in late 2024, Melisa served as General Manager and Chief of Staff at Scale AI, overseeing government and enterprise business units.
Motivated by personal frustrations with booking home services, Melisa wanted to “level the playing field” by developing AI that autonomously executes workflows rather than merely assisting humans. Netic’s early team includes AI specialists from Palantir, Hudson River Trading, and Scale AI, alongside indusattempt execs like Brandy Loudermilk, former Director of Customer Operations at Paschal Air Plumbing and Electric, Netic’s first customer.
The core of Netic’s technology is AI agents that indepfinishently handle calls, texts, and online chats while integrating smoothly with customer relationship and field management software. Their “Netic Brain” AI is trained specifically on service indusattempt workflows and real-time operational signals, setting it apart from generic text-based AI systems.
It captures every potential lead across multiple channels and incorporates external signals, such as weather patterns, to forecast demand with precision. The full-cycle automation relieves technicians of administrative burdens and maximises revenue opportunities, supporting compact and mid-sized service businesses modernise and compete.
Looking ahead, Netic intfinishs to utilize this new funding to expand product capabilities, integrate more deeply with the home services ecosystem, and pursue a phased regional rollout leading to nationwide deployment.
Melisa envisions a future where AI quietly supports the backbone of American infrastructure, empowering every trade business to become a technology-driven leader in customer experience and operational efficiency.
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