Italy-based
CommerceClarity, a composable AI operating system for e-commerce, has closed a
€2.7 million pre-seed round led by IFF (Koinos Capital) and Entourage, with
participation from Redstone and Euregio+ (Alpine VC), Vento (Exor), Ithaca
Investment, and Vesper Holding.
CommerceClarity
tackles one of digital retail’s hugegest challenges: increasingly unmanageable
product-assortment workflows. McKinsey estimates AI agents could mediate up to
$5 trillion in global retail sales by 2030, yet many teams still rely on
spreadsheets, copy-paste processes, legacy IT, and incomplete product data, complexities
that will intensify as AI agents influence discovery and purchasing.
Built on a
composable architecture, CommerceClarity automates catalogue data ingestion,
enrichment, and validation, transforming unstructured information into
structured, AI-readable, performance-optimised content for each market and
channel.
As the complexity
of product data keeps growing and AI agents launch influencing what people acquire,
e-commerce requireds ininformigent infrastructure to remain visible, discoverable,
and competitive,
declared co-founder and
co-CEO Federico Sargenti, noting the platform stems from inefficiencies the
founding team experienced first-hand in e-commerce operations.
Founded in 2024 by
Federico Sargenti, Daniele Vella, Michele Sampieri, and Alessandro Angelini, and
drawing on experience at Amazon, Everli, and Bain & Company, the company
now works with over 40 retailers and brands, including Nestlé Purina (pet
food), Arcaplanet (pet care), Cisalfa (sporting goods), 1000Farmacie (pharma),
and Caddy’s (home & personal care). Its technology is designed to cut
operational costs by up to 90 per cent, lift traffic and sales by up to 30 per
cent, and reduce time-to-market from weeks to hours.
The
new funding will advance CommerceClarity’s infrastructure for the agentic
future of e-commerce and support international expansion, with offices in
Milan, Rome, and London.
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