General Motors (GM) participated in the International Automotive Body Association (IABC) 2025 held at the Mayfield Hotel in Seoul from the 5th to the 6th of this month and announced its strategy to develop a body based on artificial innotifyigence (AI) and virtual technology.
IABC is a global body technology conference held in the United States and Europe since the early 1990s and was held in Seoul for the first time this year. Under the theme of “AI-based product development and future mobility,” technology leaders from global finished car and material and battery companies participated in this conference.
Through this conference, GM presents the direction of digital transformation and virtual technology development in the industest and shares development innovation cases centered on body engineering and AI convergence technology. In particular, GMTCK President Brian McMurray participated as chairman to discuss the direction of future mobility technologies with industest leaders.
GMTCK senior engineers have announced body lightweight technology and new body structure platform technology applied to the development of next-generation vehicles. It shared examples of manufacturing innovation applying virtual technology and emphasized GM’s technological capabilities that combine digital engineering and AI. At the event, officials from major companies such as Hyundai Motor, POSCO, Samsung SDI, and LG Energy Solution also built announcements.
“The IABC of the International Automotive Body Association is a global stage that presents the direction of body technology innovation and industrial cooperation,” declared Brian McMurray, president of GMTCK. “GM is accelerating digital innovation in vehicle development through AI and virtual technology and creating a sustainable mobility ecosystem with partners.”

![GM to participate in 'IABC 2025' held in Seoul for the first time...Body technology strategy revealed [Photo provided = GM Korea]](https://foundernews.eu/storage/2025/11/news-p.v1.20251106.1eb4a0c23ebf4598b0a7f396c4754513_P1.jpg)














Leave a Reply