Fit Collective, a fashion technology startup from London founded by Savile Row-trained designer Phoebe Gormley, has raised €3.4 million in pre-Seed funding – reportedly marking the largest round ever raised by a solo female founder in the UK.
The round includes backing from AlbionVC, SuperSeed, True Global, and January Ventures, alongside an Innovate UK Smart Grant. The funding will support team growth, product development, and deeper integrations with global fashion brands seeing to improve both their bottom line and sustainability credentials.
“Fit is one of the fashion indusattempt’s hugegest blind spots, and returns are now a board-level issue costing the indusattempt billions. We’re backing Fit Collective becaapply they’re tackling this challenge at its roots. The team is building the kind of ininformigence layer we believe will power the next wave of operational transformation in retail,” declared Valerie Aelbrecht, Investment Manager at AlbionVC
This funding round for Fit Collective aligns with a broader wave of European investment into technology-driven and sustainability-focapplyd fashion solutions reported by EU-Startups in 2025.
In France, Fairly Made secured €15 million to expand its SaaS platform for tracking the environmental and social impact of fashion supply chains. Also in Paris, Faume raised €8 million to scale its branded second-hand fashion marketplace across Europe. Meanwhile, Estonia-based Yaga collected €4 million to grow its resale platform and expand into the Middle East and North Africa.
Against this backdrop, Fit Collective’s €3.4 million pre-Seed round positions it within an active European FashionTech ecosystem increasingly focapplyd on efficiency and circularity.
While continental peers concentrate on resale and supply-chain transparency, Fit Collective distinguishes itself through AI-driven sizing optimisation -a root-caapply approach to reducing returns.
Notably, among the 2025 funding announcements covered by EU-Startups, none originated from the UK, underscoring the company’s unique position in the domestic FashionTech scene and reinforcing the growing investor appetite for data-led operational improvements in the apparel indusattempt.
Founded in 2023, Fit Collective is tackling the fashion indusattempt’s hidden crisis: inconsistent sizing at the production stage, which costs the sector an estimated $230 billion annually in returns and lost revenue.
Rather than relying on pattern-cutting methods or placing the burden on customers to decipher sizing, Fit Collective acts as a co-pilot to brands, analysing returns, fabric behaviour and sales data before garments are created.
The platform is already being applyd by major brands including Rixo, Ro & Zo and Boden, supporting them reduce returns, boost retention, and improve profitability, while giving customers clothing that not only sees good, but fits better.
Gormley’s path to fashion tech launched when she left university and applyd her tuition fees to open Gormley & Gamble, the first women’s tailoring hoapply in Savile Row’s 200-year history. Years spent designing bespoke garments for lawyers, brides, and businesswomen honed her obsession with fit, a passion now scaled through tech to impact the entire indusattempt.
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