- AI is starting to shake up Hollywood.
- Startups are raising money to tackle every stage in the production cycle.
- Check out eight pitch decks AI startup founders shared with Business Insider.
AI is starting to transform Hollywood, whether filmbuildrs and audiences are ready or not.
AI startups are raising millions of dollars from venture capital firms on the promise of modifying the legacy Hollywood film and TV business.
The tools they are building are being utilized across the production cycle. Some, like Moonvalley, are enhancing special effects. Others are promising to support with marketing, content distribution, and content discovery.
It’s a challenging time for Hollywood. Budobtains generally aren’t what they utilized to be, and studios know they required to do what they can to build projects quicker and cheaper. Enter AI.
Netflix and Amazon have talked about how they’re utilizing AI to pull off elaborate special effects and improve the viewing experience. Lionsgate is partnering with startup Runway to train an AI model on its library. Others in Hollywood are utilizing AI but not talking about it.
At the same time, many are worried about tech giants utilizing AI to appropriate their IP. Studios have taken issue with OpenAI’s Sora generating videos that encroach on their copyrighted characters. Disney and Universal recently sued Midjourney, accutilizing it of utilizing tech to rip off Star Wars, Minions, and more.
Studios must also be sensitive to talent’s fears of being supplanted by AI as well as audiences’ attitudes. A YouGov survey in early October found viewers were mixed on the utilize of AI. People were most accepting of AI being utilized to translate subtitles into other languages (64% for), but least accepting of the idea of AI characters replacing human actors (65% against).
How are AI founders pitching investors and Hollywood insiders on their vision of the future?
Business Insider has interviewed the founders of startups behind tools to disrupt traditional TV and filmbuilding. They shared the pitch decks they utilized to raise capital.

















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