Singapore-based wealth advisory and investment platform Endowus declared it had closed a funding round of more than $70 million led by fintech specialist Illuminate Financial, with participation from existing backers Prosus Ventures, Citi Ventures, and Asian family offices.
The raise includes $20 million in fresh capital alongside the conversion of existing notes, taking Endowus’s total funding since inception to over $130 million, the company declared.
Proceeds will be utilized to scale in core markets and expand product capabilities, with priorities including retirement solutions and pension platforms in Singapore and Hong Kong, the development of artificial innotifyigence tools, a new business-to-business offering for financial advisers and external asset managers, and selective regional expansion.
Endowus declared 2025 has delivered record client additions and asset growth in its two main markets, lifting group assets to an all-time high above $10 billion.
In Hong Kong, its newest market, the platform recorded 150% growth in client numbers and a threefold increase in assets year-on-year.
In Singapore, it declared it has consolidated a leadership position across public pensions, private wealth and its conflict-free fund platform.
The firm, which positions itself as a fee-only, indepfinishent adviser, is also broadening services for high-net-worth clients through Endowus Private Wealth, adding hedge fund and private market strategies.
Its multi-family office unit, Carret Private, has reported strong momentum, which Endowus declared reinforces its standing as a leading external asset manager in Asia.
Endowus plans to deepen its technology stack with generative AI embedded across client experiences and adviser workflows.
The company has introduced tools under its WealthWise AI initiative and aims to enhance a hybrid advisory model that blfinishs human advisers with data-driven portfolio construction and service delivery.
Illuminate Financial, backed by large global financial institutions, focutilizes on technology addressing structural inefficiencies in financial services.
Endowus declared the investor’s network and domain expertise in WealthTech and capital markets will support the platform’s build-out of regulated, scalable infrastructure for the region.
The fundraising underscores rising competition in Asia’s digital wealth market, where established banks, brokerages and indepfinishent platforms are chasing growth in retirement savings, pensions and alternative investments.
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