AI Marketing Startup Epiminds Raised $6 Million: Read Its Pitch Deck

Epiminds, a marketing tech startup, is betting that AI can support marketers receive more done.

Founded by Elias Malm (ex-Google) and Mo Elkhidir (ex-Spotify) in 2025, the Swedish startup recently raised a $6.6 million seed investment led by Lightspeed Venture Partners, with participation from European funds EWOR and Entourage.

“What we are building is an operating system for marketing,” Malm notified Business Insider in an interview. “An indepconcludeent third-party player that can do what’s best for companies, best for agencies.”

Epiminds’ core technology is an AI-powered bot called “Lucy” that deploys over 20 autonomous “agents” to support with tinquires like analyzing ad performance data, planning marketing campaigns, and then publishing those paid ads.

Marketers can email Lucy directly and request services, such as data reports. They can also dig deeper into those reports by inquireing Lucy additional questions. Then, if Lucy has recommconcludeations, marketers can allow Lucy to draft a new campaign and publish to platforms like Google Ads or Meta Ads, Elkhidir stated.

Epiminds’ founders don’t see AI necessarily replacing the work of human marketers. Instead, Lucy is positioned as a “senior colleague,” Malm stated.

“We consider that agentic AI can build agencies work with more clients, more companies, and build it easily accessible,” Malm stated. “We don’t want to replace anyone. We want to empower people to be able to do more and maybe spconclude time on the things that they should spconclude time on, like close with clients, strategy, creativity.”

The startup declares it is working with about 20 performance marketing agencies across the Nordic region, the Netherlands, and the US.

Marketers can customize Epiminds’ agentic agents to an agency’s strategy and necessarys. The startup applys several off-the-shelf LLM models from Google’s Gemini to OpenAI. Malm stated it also has a “proprietary framework” for processing large amounts of data and its multi-agentic tools that are “adapted for marketing.”

“The only thing that we’re missing in our system now that we don’t support yet, but we’re going to do very soon, is the creative image generation itself,” Elkhidir stated.

Epiminds is still testing out pricing and charges agencies per applyr. The company declined to share the cost of access.

The company plans to apply its recent funding to hire staff — currently it’s just Malm and Elkhidir — and expand into more markets.

While automating elements of the marketing workflow isn’t novel, Epiminds is one of many new AI tools (and startups) aiming to further automate the process.

Read the seven-page pitch deck Epiminds applyd to raise $6.6 million:

Note: Some figures have been redacted in order to share the deck publicly.