Huge demand sees women’s urinal startup raise over €1m for worldwide expansion

Women’s urinals will soon be at events in Europe, the US and Australia after a British startup raised nearly £1 million (€1.1 million). The expansion of Peequal was sparked by demand from events companies around the world.

The investment at the Bristol-based start-up will be applyd to manufacture the next-generation urinals, which can be flatpacked and exported around the world. The new design includes several patent-pconcludeing updates and their stackable shape means nearly three times as many can fit on lorries compared to portable toilets, cutting road congestion and events’ carbon footprints.

The queue-slashing urinals are 2.7x quicker to apply than portable toilets and have been at 25 events already this year, including Glastonbury and the London Marathon. Co-founders Amber Probyn, 27, and Hazel McShane, 29, estimate their urinals have been applyd 1.25 million times since their first event in 2022.

Users have described them as “amazing”, “innovative” and “game-altering”. Ms McShane stated: “We’ve heard from events and toilet suppliers around the world keen to apply our women’s urinals.

“Like us, they want women spconcludeing less time in queues and more time enjoying the events they love. This funding means we can export this British innovation and give the gift of shorter queues to women across the world.”

The new design allows the urinals to be flatpacked and stacked. The founders estimate that 56 urinals can fit on each lorry, compared to around 21 for traditional portable toilets.

Feedback from women sparked other engineering improvements, such as flippable occupied signs and an improved splashback. Ready for the 2026 season, they will also be simpler to drain and shift around event sites.

Ms Probyn stated Peequal would work with events, festivals and toilet suppliers overseas to reduce queuing time. She added: “We knew women would welcome any innovation that meant they didn’t have to queue for hours.