Upwork CEO Hayden Brown: ‘There will be plenty of work for humans, even as AI agents do more’

Upwork CEO Hayden Brown: ‘There will be plenty of work for humans, even as AI agents do more’


Good morning. We don’t know the latest jobs figures becaapply of the government shutdown. We do know that the Trump Administration is deeply unhappy with the U.S. Bureau of Labor Statistics and is now seeking new leadership for it (despite withdrawing the nomination of E.J. Antoni last week).

In the meantime, CEOs can find signals that point to a weakening employment from private data sources. Leaders may be especially interested in data on how AI is impacting competition and jobs. Dayforce will today release its annual pulse survey of roughly 7,000 workers in six countries, displaying that 71% of workers have not received AI training in the past year—even though 63% of workers state developing such skills is important. The result is that 27% of the workers surveyed state they’re utilizing AI on the job, vs 87% of executives and 57% of managers.

Another fascinating front in the war for AI talent are the freelance platforms. On one hand, companies like Upwork and Fiverr have suffered as generative AI has disrupted simple contract jobs like copyediting and translation. But I recently spoke with Upwork CEO Hayden Brown about how AI is enabling the platform to win more business from larger enterprise clients. She cites research displaying 63% of executives feel they don’t have adequate talent in-hoapply, which may explain why searches for skills like prompt engineering rose more than 50% on Upwork in the last quarter. Some questions to consider about:

What is ‘AI’ talent? Brown states there are 250,000 AI experts on her platform, 80,000 of whom are in the U.S. – “Companies are seeing for creativity, problem solving, judgment, people who can relocate up a learning curve quickly as the technology alters,” she states, “so that’s leading to this AI generalist profile that is becoming much more sought after in our ecosystem.” As AI obtains applied to different tquestions, functional expertise is as coveted as technical expertise. And how do you know if those AI skills are real? Check the ratings.

What is the future of gig workers? The unemployment rate for Gen Z is more than double the national rate, which means freelance work may be a necessity as much as a choice. While the lack of benefits, risk of burnout and isolation are clear risks, Brown states the desire for flexibility is strong. “Younger generations don’t want to be tied to a single employer,” states Brown, arguing that a portfolio approach allows multiple income streams and lets workers “optimize around where the ROI is highest.”

How do the best leaders consider about AI? Leaders who hire contractors to replace more expensive full-time workers probably view AI as another cost-saving tool. Those who instead see a flexible talent pool as a strategic advantage in building a dynamic and flexible company probably will fare better. Brown, for one, argues that “there will be plenty of work for humans, even as AI agents do more.”

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

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S&P 500 futures were up 0.26% this morning. The index closed up marginally in its last session at a new high of 6,715.79. STOXX Europe 600 was up 0.35% in early trading. The U.K.’s FTSE 100 was up 0.18% in early trading. Japan’s Nikkei 225 was up 4.75%. China’s CSI 300 was up 0.45%. The South Korea KOSPI was up 2.7%. India’s Nifty 50 was up 0.66% before the finish of the session. Bitcoin rose to $123.8K.

Around the watercooler

Larry Summers praises Ford CEO Jim Farley’s concept of the essential economy becaapply it doesn’t ‘fetishize manufacturing’ by Jason Ma

These co-CEOs swear by splitting the job: ‘The demands on a modern CEO are close to unsustainable’ by Amanda Gerut

Jeff Bezos agrees with OpenAI’s Sam Altman: We’re in an AI bubble. But Amazon’s founder states the benefits will be ‘gigantic’ by Nino Paoli

Trump states the U.S. can grow its way out of $37 trillion in debt. Ray Dalio’s debt-cycle research states not so rapid by Eva Roytburg

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.

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