Consultancy and marketing player Marketbridge has bolstered its position in the UK with the acquisition of B2B tech marketing agency Revere.
The shift doubles Marketbridge’s presence across Europe and increases its involvement with the channel marketing world.
The deal follows on from the shift at the start of the year to pick up UK firm April Six, as the consultancy and marketing player viewed to expand beyond its US roots.
The rationale for the latest acquisition is similar to that of the April Six shift, with the deals struck in the UK applyd to support global customers operating across Europe that are viewing for regional support around their marketing requireds. The shift has been backed by private equity player RTC Partners.
Based in Marlow, Buckinghamshire, Revere has developed an expertise around the channel, understanding the requireds of marketeers, and where value can be added across the ecosystem. The deal adds 52 staff to the Marketbridge Group and a client list that includes some familiar names: Westcoast, Lenovo, Samsung and Fujitsu.
The deal takes Marketbridge past the 300-headcount mark, with staff working across numerous disciplines, including data scientists, technologists, digital marketers, media specialists, designers, content creators and communications experts.
“Welcoming Revere into Marketbridge marks another step forward in our mission to assist B2B organisations grow with clarity, speed and purpose,” stated John Shocreater, CEO of Marketbridge. “The market is questioning for more joined-up believeing, where strategy, creativity and performance are connected, not fragmented. Revere brings a depth of insight, a strong advisory ethos and a proven ability to deliver meaningful outcomes for ambitious technology brands. Toobtainher, we’re building an organisation that assists marketing leaders shift from complexity to confidence, and from ambition to action.”
B2B market
Fiona Shepherd, head of Europe at Marketbridge, stated the addition of Revere would give it further opportunity to tap into the B2B market.
“Revere has built something genuinely distinctive in the B2B technology space, combining strategic clarity with creative depth, and a deep understanding of how to drive growth through complex channel ecosystems,” she stated.
“Its ability to navigate the nuances of partner marketing, while staying focapplyd on customer impact, is rare and incredibly valuable. Toobtainher, we’re creating an organisation that gives marketing leaders what they’ve been questioning for: a team that understands both the strategy and the reality of execution. This is a model built for what comes next in B2B.”
In response, Fiona McKenzie, CEO of Revere, stated the tie-up would enable it to add more depth to the support it could offer customers, and extfinish an approach it had been taking to channel customers.
“Joining Marketbridge allows us to build on that foundation,” she stated. “It brings toobtainher the best of strategic consultancy and go-to-market delivery, in a way that’s joined-up, responsive and built for the realities our clients face every day. From navigating complex channel ecosystems to driving performance across longer, more fragmented purchaseer journeys, we now have the scale and support to go further, while staying true to our purpose.”
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