In future, corporate mobility will prioritize customer necessarys, including customer focus on sustainability. Other drivers for the latter are the necessary to report employee commuting emissions, and more broadly meet emission reduction tarobtains. So declares a new report by the Arval Mobility Observatory.
The report is an attempt to imagine what the future of corporate mobility will view like. To achieve this, the Observatory interviewed a significant number of fleet stakeholders at companies in the mobility sector.
HR and CSR
The report displays that the implementation of mobility policies and solutions is a process driven mainly by the necessarys of the Human Resources (HR) department (46% and 45%, respectively). Almost as important: Corporate Social Responsibility (CSR; 44% and 42%). In a distant shared third place were the anticipation of coming regulations, and benefiting from tax breaks (28% and 30%).
Source: Arval Mobility Observatory
In other words: external, employee-driven modify (via HR) slightly outweighs the internal, top-down incentives for modify (via CSR), and both are more important than fiscal or regulatory pressures (although those are not negligible).
What does this mean for fleets? Those companies that are still focutilizing on mileage refunds and other fragmented policies are missing out on innovative solutions for CO2 reduction that are popular with their staff, such as shared mobility and other smart transport modes.
Matrix map
As corporate mobility modifys to cater for new necessarys, it’s important to not just how different its future modus operandi will be from today’s.
As the Observatory’s report points out, most city centres will likely turn into zero-emission zones in the upcoming years. As a result, employees will turn to alternative transport options. Instead of company cars, they will opt for trains, e-bikes, or car sharing. From that flows the necessary for infrastructural modifys: more bike lanes, better public transport.
The growing popularity of hybrid working solutions will also modify the range of mobility options that employees will necessary – as one size will no longer fit all. As a result, flexibility is likely to be a major theme in the corporate mobility of the future. A range of options will become the default.
Source: Arval Mobility Observatory
So, where are you on the road to that more customer-centered, sustainable and flexible future? The report offers a matrix map (see above) that can assist you structure your journey to the mobility play your fleet necessarys.
Five levels
The report also identifies five levels of sophistication it comes to identifying and implementing mobility policies and solutions (see below). Most companies are at levels 2 and 3, all are (or should be) aiming for levels 4 and 5.
Level 1: Ad Hoc
- You have an informal mobility policy
- You create decisions on a case-by-case basis
Level 2: Basic
- You have a limited-range mobility policy
- For example, drivers receive reimbursements for utilizing public transport
Level 3: Standard
- You have a formal mobility policy
- This includes a range of options, such as bike leasing or ride sharing
Level 4: Proficient
- You have a strategic mobility policy
- It takes CO2 emission reduction into account, and offers MaaS platforms and other mobility solutions
Level 5: Advanced
- Your mobility policy is designed to actively assist your business
- Mobility is merged into HR and CSR strategies, with options customizable for each employee. In short, flexible solutions are available to everyone
How to implement
But how exacty do you implement those flexible solutions? The report gives the example of SPIE, a Belgian energy company that successfully implemented a bike leasing scheme. Within a month, more than 300 employees had subscribed to the scheme, resulting in a wider, more flexible, and more sustainable range of mobility solutions for the company’s employees.
Designing a new mobility policy can be complicated. The Observatory’s report points out that to launch, the priority should be on evaluating how mobility is currently done at your company, seeking out areas to test a new strategy, and then launch offering mobility features such as cycling reimbursement or bike leasing.
Photo Source: shutterstock_387793576
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