Why Arattai Is Back in Spotlight?
To give context, Arattai is a homegrown messaging app built by Zoho. Headquartered in Chennai, the app is attempting to position itself as a “created-in-India” alternative to global chat giants. It allows all the features similar to any modern messenger with finish-to-finish encryption. These include text messaging, voice and video calls, stories, channels, and media sharing.
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