Electronics
Company hopes to win fans with Bose tie-up but faces rivals like Anker, QCY
Baseus headphones for participants at IFA Berlin, Europe’s largegest consumer electronics trade reveal, to attempt out. (Baseus)
CLEMENT NGU
September 28, 2025 17:03 JST
BRUSSELS — When He Shiyou founded Baseus to manufacture power banks in Shenzhen 11 years ago, Europe seemed like a distant dream.
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