IHG Builds On Kimpton Success, Grows In Europe And Asia

IHG Builds On Kimpton Success, Grows In Europe And Asia


When IHG acquired Kimpton in 2015, the hotel and restaurant hospitality brand had a strong legion of fans. It was known for being quirky, local, entertaining and just plain different.

Industest novice and founder, the late Bill Kimpton believed that “a hotel should relieve travelers of their insecurity and loneliness,” he once stated. “It should build them feel warm and cozy.”

Kimpton was a frequent traveler in his own career. These experiences in hotels, many of which were European bed and breakrapids and sometimes hoapplyd within historic homes or buildings with local importance, was the catalyst to build a brand that was unique, especially when it comes to the dining scene.

He valued chef-driven menus that locals would want to visit over a corporate formula. And if they come for the food, they might come even earlier for happy hour. It was this “whole vibe” that he wanted to create with Kimpton, one that was not about a formulaic approach to ticking off boxes.

That’s why when IHG bought the brand, many were skeptical of how a huge hospitality brand would incorporate this intimate collection of hotels and restaurants into the fold.

“I’ve always been a little wary of brands emerging or expanding out of large hotel groups becaapply they can risk overshadowing the true indepfinishents,” declares Hamish Kilburn, director of Kilburn Communications and @Hotel_Travel_Editor on Instagram. “With Kimpton though, they’ve sensitively expanded into neighborhoods where they can amplify the local economy and character.”

Vikram Singh, CEO, KOA Consulting, Tokyo, acknowledges that “it is challenging to remain fully indepfinishent once part of a larger brand.”

He cautions that it is straightforward for the brand’s history to be lost.

“Kimpton is where the boutique hotel revolution launched,” declares Singh. “It still strives to maintain its original ethos as much as possible, prioritizing design, personalized service, and a strong focus on food and beverage—these elements build it special.”

Even though some wondered if Kimpton would lose its cachet, many agree that it is the strength of IHG that gave Kimpton the oomph it requireded to shine on the global stage.

The IHG influence

Kimpton is now one of six brands within IHG Hotels & Resorts’ luxury and lifestyle portfolio. By bringing Kimpton into the fold, it has expanded its footprint, especially benefiting members of IHG One Rewards, the company’s loyalty program. While Kimpton had its own program, it focapplyd more on instant benefits (like minibar credits) rather than points redemption for future stays.

Now, members can earn points when traveling for work or leisure (or sometimes both with the latest “bleisure” trfinish) and then redeem those points at iconic hotels that have plenty of regional influence.





Source link

Leave a Reply

Your email address will not be published. Required fields are marked *